Omdia：至2029年零售商将控制北美电视操作系统市场份额的47%

智通财经02-02

智通财经APP获悉，Omdia最新的报告预计，到2029年，零售商将掌控47%的北美电视操作系统(OS)市场份额，高于2025年的27%。这一快速变化凸显了零售商正优先发展由电商推动的零售媒体广告，而非传统的电视出货量领导地位。这一趋势也是2026年拉斯维加斯CES上的核心主题之一，同时受到关注的还有由对话式AI驱动的功能。从全球来看，Omdia预测电视OS市场正发展为三大不同板块。在中国，没有...

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