泡泡玛特新品这么火，为什么股价还是下跌？

新10亿商业参考02-04

最近泡泡玛特推出的情人节限定盲盒——“星星人怦然心动”系列火了。隐藏款“一起白头”原价89元，二级市场上涨到了699元，溢价快7倍。往前看，SKULLPANDA密林古堡、Dimoo童话系列也都是“未售先热”，线上、线下都不好抢，不过，资本市场上，泡泡玛特自从2025年8月到达股价巅峰的339港元后，现在仅维持在220港元左右，跌了近三分之一。为什么新品这么火爆，泡泡玛特股价却在下跌？其实就是，...

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