2025年全球电视出货量同比微跌0.1%，前五品牌中国占三

丁科技网02-04

近日，根据奥维睿沃（AVC Revo）发布的2025年度全球彩电市场报告显示，2025年全球彩电市场整体出货量为2.64亿台，同比微跌0.1%。其中LCD液晶电视出货量为1.99亿台，OLED电视出货量为650万台。根据数据显示，2025年的液晶电视1.99亿台相比2024年减少了70万台，而OLED电视相比2024年却同比增长6.9%。不得不说，电视行业总量微跌的情况下，各大细分市场却“暗潮涌动...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260204113828a47a0a7a&s=b><strong>丁科技网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，根据奥维睿沃（AVC Revo）发布的2025年度全球彩电市场报告显示，2025年全球彩电市场整体出货量为2.64亿台，同比微跌0.1%。其中LCD液晶电视出货量为1.99亿台，OLED电视出货量为650万台。根据数据显示，2025年的液晶电视1.99亿台相比2024年减少了70万台，而OLED电视相比2024年却同比增长6.9%。不得不说，电视行业总量微跌的情况下，各大细分市场却“暗潮涌动...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260204113828a47a0a7a&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0307460666.USD","symbol_name":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" 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LED、OLED以及激光电视之间竞争十分激烈。分市场来看，北美市场出货增长1.2%至5030万台；中国市场出货量则下降8.8%至3410万台；欧洲市场4090万台，日本市场500万台，均下降0.4%；新兴市场亚太（3550万台）、拉美（2460万台）、中东非（1510万台）出货分别增长2.3%、5.8%、3.0%。分品牌来看，看点就非常的多，三星继续稳坐第一的位置，至此三星已连续20年蝉联全球电视品牌出货量第一的宝座。2025年出货量3530万台，同比下降1.5%，其OLED电视出货200万台，同比上涨39.3%。出货量排在第二的则是TCL，也是全球第二家出货量超过3000万台的品牌。2025年TCL出货量达到了3040万台，与第一名的三星之间的距离仅490万台，这是近几年TCL一路追赶之后的最小的差距。值得一提的是，在全球电视出货量前五的品牌中有三家中国品牌，分别是出货量2990万台的海信排在第三，980万台的小米排在第五。虽然近些年，中国品牌在全球市场的格局没什么变动，但是与以往的这种差距正在逐步减小。2026年是体育大年，全球顶级赛事包括冬奥会、世界杯以及亚运会等重大活动即将举办，可以预见一场更加激烈的竞争将在电视领域上演。而电视作为核心观影工具，是全球众多观众观看这些赛事的工具，可以预见2026年的电视行业会迎来回暖与热销。那么，对于中国电视市场和品牌来说，应该如何抓住机遇实现逆势回暖，在与全球品牌的竞争中继续保持主导的位置呢？笔者认为，中国电视品牌应该抓住电视行业的发展趋势，以大尺寸化、创新技术以及智能化为切入点，引领行业发展，继续与全球各大电视品牌同场竞技。百姓家电网创始人、资深媒体人士杨帆表示，经过多年的追赶，中国电视品牌在全球市场已经站稳脚跟，而且在向顶峰发起冲锋，相信用不了多久中国品牌肯定会站在世界之巅。而且，中国电视品牌在创新技术比如Micro LED、OLED等领域也在加速布局，下一代显示技术市场中，中国品牌依然是第一梯队。总的来说，2026年是体育大年，电视行业也将迎来逆势回暖。中国作为全球最大的电视市场之一，经历过2025年的低迷时刻，2026年也必将迎来回暖时刻。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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