京东Joybuy将于3月正式上线英国，三度进军欧洲电商市场

DoNews02-04

京东宣布其自营零售平台Joybuy将于2026年3月在英国正式上线。该平台自2025年4月起已在英国、法国、德国、荷兰、比利时和卢森堡启动试运营，并在当地建立仓储、物流及运营体系，提供当日达、次日达等配送服务。一名法国消费者证实，曾于晚间下单后次日清晨即收到货品。Joybuy并非京东首次布局欧洲。2015年，京东曾推出Joybuy 1.0版本开展跨境电商业务，但因3C数码品类难以复制同行低价模式、...

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