45辆和新销冠，哪个数字更能代表小米？

星河实验室Pro02-02

最近，两个数据让小米的未来迷雾笼罩。一个是曾经月销量上千台的“地表最速”四门车小米SU7 Ultra，被曝2025年12月销量为45辆（数据来自懂车帝）。一个是刚刚发布1月的销量数据，小米以3.9万辆超过零跑登顶新势力造车榜首（不含鸿蒙智行）。SU7 Ultra是小米汽车高端化战略下的核心产品，2025年2月27日正式上市，售价52.99万元，该车型搭载三电机系统，最大马力1548匹，零百加速仅需...

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Ultra的销量下滑和市场供需和小米的口碑危机相关。作为售价50多万的高性能纯电轿车，市场规模没有与主流家用车那么大，持续维持3000以上的月销显然难度极大。但去年最惨豪车保时捷在中国市场也卖了4.19万辆，SU7 Ultra不足50台的月销显然也不能都推到市场需求上。公众皆知的安徽高速、成都街头两起惨剧，和郑州、濮阳等地的SU7车祸，让性能车是否控得住引发热议。经济学家、赛车手付鹏在接受访谈时说，1000匹上来后，你能控得住就见了鬼了，赛车选手都不敢告诉你他能控得住。信任承压显然也不可避免地影响了销量。那为何小米汽车能在1月强势登顶新势力。小米3.9万台的月销量领先去年新势力销冠零跑7000辆，显然是优秀的，但能否实现55万辆的销售目标仍然不明朗。1月的月销量不仅相比去年12月的5万台左右，环比下降约22%，也创下了自去年9月以来的月销新低。去年11月，小米SU7系列销量12520辆，连续4个月低于2万辆的同时，还创2024年6月以来新低。在国内纯电轿车市场，小米SU7的月度销量排名还首次跌出前十，排名第十三位。小米随即曝出回购股票、销售换将、优化门店等系列消息。为了拯救信心，小米去年至少进行了24次回购，回购金额累计超45亿港元。需要注意的是，小米这个环比下滑的销冠背后是第一代SU7的停产，新一代SU7即将上市。小米近期也放出了要在英国4年开150家店的消息。新车型能否大卖，雷总的个人IP能否打赢海外之战，将关系着小米能否在2026年再登神坛。#小米 #SU7Ultra #销量 #雷军 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