从元宝10亿拉新，看腾讯的“用户姿态”急转

华尔街见闻02-01

松壑/文2月1日起，腾讯元宝的10亿元推广红包投放在各微信群里快速蔓延，用户只要点红包进入元宝App就能参与瓜分。早上醒来，会发现微信群、朋友圈、公众号留言就被一串串“元宝口令”、“分享链接”刷屏，熟人关系网络被拉成了一个又一个临时裂变的红包会场，甚至个别微信群主不得已来出面维持秩序，要求成员停止分享。满天红包的现象，放回腾讯的产品逻辑里审视，会显得格外突兀。因为产品体验一直是被微信乃至腾讯最被...

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