狂撒10亿元红包，腾讯激战春节“营销档”

第一财经02-02

2月1日，腾讯元宝开始发放10亿元红包。记者在多个微信聊天群看到，点入微信好友转发的红包或者进入元宝App抽红包，有机会领取现金，或抽中价值1万元的小马卡。这是腾讯为春节节点设计的活动。通过社交的方式，腾讯正在为面向大众用户的C端应用元宝引流。这一玩法与2015年春节腾讯通过微信“摇一摇”形式向全民发放5亿现金红包颇为相似。当年在春节这一社交活动频繁的时间段，腾讯通过微信红包这一社交玩法，带动...

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