15亿红包背后，是腾讯百度的AI焦虑

蓝鲸财经02-01

文｜智趣财经2026年春节前夕，一场看似熟悉的“红包大战”再度点燃互联网。但这一次，战场已从移动支付悄然转向人工智能入口。1月25日，腾讯宣布旗下AI助手“元宝”将发放10亿元现金红包；几乎同步，百度文心一言也祭出5亿元红包攻势。单个红包最高可达1万元，用户需通过完成AI任务、观看视频、猜口令等方式参与——而所有操作，都必须在各自的AI应用内完成。这不再是简单的节日营销，而是一场赤裸裸的用户争夺战...

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