买泡泡玛特的都是些什么人？全球买家画像来了

紫金山新闻02-01

1月27日，花旗研究联合其研究创新实验室发布《全球消费者调查》，对来自中国、日本、美国、英国和澳大利亚五个国家的大约1500名泡泡玛特消费者进行了调研，聚焦消费行为、购买动因、品牌认知及IP偏好，从而得出了泡泡玛特的买家画像。调查结果显示，泡泡玛特的消费者基础在继续扩展。76%的受访者是在过去一年内首次购买泡泡玛特产品，其中45%为近三个月内的新买家，新用户扩张在中国、日本等市场尤为明显；约90%...

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