新品“换装”非遗、线下开启快闪，西式快餐为何爱过中国节？

新京报02-01

新京报讯（记者王萍）春节将至，多家餐饮企业纷纷开启新春主题活动。2月1日，新京报记者从麦当劳中国了解到，今年，麦当劳中国继续携手非遗传承人，以打造主题彩灯的形式，推出系列新品。同时，包括北京在内的五地消费者还可以参加线下快闪。　　近年来，西式快餐的本土化从口味适配、产品改良，进阶到文化内核深度融合的新阶段。在业内看来，传统节日已经成为品牌落地文化本土化的核心场景，以麦当劳为代表的国际连锁品牌，正...

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