阿里、字节携新应用登声量榜单，谁的月活在下滑？

新京报01-30

1月27日，最新一期“全媒介之星”中国TOP20AI应用榜单出炉。榜单显示，AI应用市场热度在年末出现新一轮洗牌，阿里系、字节系新晋应用集中登榜，头部与长尾分化趋势愈发明显。这份榜单由新京报AI研究院与Xsignal联合编制，依据全媒介声量评出2025年12月国内最具影响力的20款AI应用，同时收录产品类别、所属企业及最新月活跃用户数据，以反映行业动态。本期声量排名前三的应用依次为豆包、蚂蚁阿福、...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2607926130?lang=zh_CN&edition=full","thumbnail":"https://media.bjnews.com.cn/fz/html/AttachPubDev/2026/1/liaoal2026130155392889451.png?x-oss-process=image/resize,m_lfit,w_365","is_english":false,"pubTime":"2026-01-30 15:53","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2607926130","market":"hk","top_or_hot":-1,"title":"阿里、字节携新应用登声量榜单，谁的月活在下滑？","media":"新京报","content":"<div>\n<p>1月27日，最新一期“全媒介之星”中国TOP20AI应用榜单出炉。榜单显示，AI应用市场热度在年末出现新一轮洗牌，阿里系、字节系新晋应用集中登榜，头部与长尾分化趋势愈发明显。这份榜单由新京报AI研究院与Xsignal联合编制，依据全媒介声量评出2025年12月国内最具影响力的20款AI应用，同时收录产品类别、所属企业及最新月活跃用户数据，以反映行业动态。本期声量排名前三的应用依次为豆包、蚂蚁阿福、...</p>\n\n<a href=\"https://www.bjnews.com.cn/detail/1769759590169759.html\">网页链接</a>\n\n</div>\n","source":"highlight_bjnews","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>阿里、字节携新应用登声量榜单，谁的月活在下滑？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n阿里、字节携新应用登声量榜单，谁的月活在下滑？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-30 15:53 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.bjnews.com.cn/detail/1769759590169759.html><strong>新京报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1月27日，最新一期“全媒介之星”中国TOP20AI应用榜单出炉。榜单显示，AI应用市场热度在年末出现新一轮洗牌，阿里系、字节系新晋应用集中登榜，头部与长尾分化趋势愈发明显。这份榜单由新京报AI研究院与Xsignal联合编制，依据全媒介声量评出2025年12月国内最具影响力的20款AI应用，同时收录产品类别、所属企业及最新月活跃用户数据，以反映行业动态。本期声量排名前三的应用依次为豆包、蚂蚁阿福、...</p>\n\n<a href=\"https://www.bjnews.com.cn/detail/1769759590169759.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1242518931.SGD","symbol_name":"Fullerton Lux Funds - Asia Absolute Alpha A Acc SGD","start_time":0,"source_url":"https://www.bjnews.com.cn/detail/1769759590169759.html","article_id":"2607926130","we_media_id":null,"thumbnails":["https://media.bjnews.com.cn/fz/html/AttachPubDev/2026/1/liaoal2026130155392889451.png?x-oss-process=image/resize,m_lfit,w_365"],"rights":{"source":"highlight_bjnews","url":"https://www.bjnews.com.cn/detail/1769759590169759.html","rn_cache_url":null,"customStyle":"handleCustomStyle(customStyle, ThemeStyle, getFont(fontSize))","selectors":"#main .nleft","filters":".ntit, .attitude","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2607926130","pubTimestamp":1769759580,"columns":[],"sourceInfo":{"source_id":"highlight_bjnews","name":"新京报"},"weMediaInfo":null,"summary":"榜单显示，AI应用市场热度在年末出现新一轮洗牌，阿里系、字节系新晋应用集中登榜，头部与长尾分化趋势愈发明显。蚂蚁阿福、扣子空间和扣子三款应用均是首次进入榜单前二十。榜单中的另一AI创企App代表Kimi，其声量排名同样呈现波动下滑趋势，12月位列第19位，较上期下滑4个位次。榜单显示，AI聊天机器人类应用占据半数以上席位，且在前十名中占据八位。","collect":0,"end_time":0,"defaultTopTitle":"bjnews.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU1242518931.SGD":"Fullerton Lux Funds - Asia Absolute Alpha A Acc SGD","LU1515016050.SGD":"Blackrock Emerging Markets Equity Income A6 SGD-H","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU0661504455.SGD":"Blackrock Global Equity Income A5 SGD-H","BK4607":"DeepSeek概念股","LU0545039389.USD":"BGF GLOBAL EQUITY INCOME \"A2\" ACC","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","BK4220":"综合零售","BK4524":"宅经济概念","BK4527":"明星科技股","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","LU1152091168.USD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" INC","LU1046422090.SGD":"Fidelity Pacific A-SGD","BK4526":"热门中概股","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","LU0501845795.SGD":"瑞银大中华区股票基金P Acc SGD","BK4122":"互联网与直销零售","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","BK4575":"芯片概念","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","LU1688375341.USD":"贝莱德中国灵活股票基金","LU1823568750.SGD":"Fidelity Global Technology A-ACC SGD","BK4579":"人工智能","LU0797268264.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (HKD) ACC","LU2148611432.USD":"AZ ALLOCATION BALANCED BRAVE \"AAZ\" (USDHDG) ACC","BK4614":"Manus概念股","09988":"阿里巴巴-W","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","LU1235294995.USD":"FIDELITY GLOBAL TECHNOLOGY \"A\" (USDHDG) ACC","LU1769817096.USD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERG MARKETS OPPO \"P\" (USD) INC","IE00BFMHRM44.USD":"NEUBERGER BERMAN GLOBAL EQUITY MEGATRENDS \"A\" (USD) ACC","BK4581":"高盛持仓","LU0348816934.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (USD)","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","BK4543":"AI","LU1769817179.HKD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERG MARKETS OPPO \"P\" (HKD) INC","BK4531":"中概回港概念","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","BK4534":"瑞士信贷持仓","LU0047713382.USD":"BGF EMERGING MARKETS \"A2\" ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU1051769294.HKD":"BGF EMERGING MARKETS EQUITY INCOME \"A6\"(HKDHDG) INC","LU1152091754.HKD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" (HKD) INC","LU2226246903.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT4\" (HKD) ACC","BK4535":"淡马锡持仓","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0072462343.USD":"贝莱德亚洲巨龙基金","BK4538":"云计算","LU0072913022.USD":"UBS (LUX) EQUITY FUND -  GREATER CHINA \"P\" (USD) ACC","BK4548":"巴美列捷福持仓","BABA":"阿里巴巴","LU1105468828.SGD":"Allianz Total Return Asian Equity AM DIS H2-SGD","LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","LU0918141705.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AM\" (HKD) INC","BK4554":"元宇宙及AR概念","LU0821914370.USD":"贝莱德亚洲成长领袖A2","LU0651947912.USD":"BGF EMERGING MARKETS EQUITY INCOME \"A5G\" (USD) INC","BK4585":"ETF&股票定投概念","BK4587":"ChatGPT概念","BK4558":"双十一","LU0328353924.USD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERGING MARKETS OPPORTUNITY (USD) \"P\" (USD) ACC","LU0949170772.SGD":"Blackrock Global Equity Income A6 SGD-H","BK4588":"碎股","IE00BF5LJ272.USD":"Legg Mason Martin Currie - Global Emerging Markets A Acc USD","LU1003077747.HKD":"BGF GLOBAL EQUITY INCOME \"A6\" (HKDHDG) INC","LU0553294199.USD":"BGF GLOBAL EQUITY INCOME \"A5G\" (USD) INC","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","BK4565":"NFT概念","LU0738911758.USD":"Blackrock Global Equity Income A6 USD","LU0918141887.USD":"安联亚洲实际收益股票基金","LU0067412154.USD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (USD) ACC","LU0251143458.SGD":"Fidelity Emerging Markets A-SGD","LU1046421795.USD":"富达环球科技A-ACC","BK4503":"景林资产持仓","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","BK4502":"阿里概念","LU0651946864.USD":"贝莱德新兴市场股票收益A2","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","BK4505":"高瓴资本持仓","LU1051768304.USD":"贝莱德新兴市场股票收益A6","BK4504":"桥水持仓","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","LU1008478684.HKD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (HKD) ACC"},"translate_title":"Ali and Byte bring new applications to the voice list, whose monthly life is declining?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"ALBmain":0.6,"BABA":1.91,"09988":1.91},"content_text":"1月27日，最新一期“全媒介之星”中国TOP20AI应用榜单出炉。榜单显示，AI应用市场热度在年末出现新一轮洗牌，阿里系、字节系新晋应用集中登榜，头部与长尾分化趋势愈发明显。这份榜单由新京报AI研究院与Xsignal联合编制，依据全媒介声量评出2025年12月国内最具影响力的20款AI应用，同时收录产品类别、所属企业及最新月活跃用户数据，以反映行业动态。本期声量排名前三的应用依次为豆包、蚂蚁阿福、AI抖音；月活用户规模前三名为豆包、DeepSeek、夸克。本榜单采用双指标呈现：左侧红色柱状图代表全媒介声量（基于用户在新闻、社交、短视频、垂直社区及财经等800余个平台的内容生成量测算），反映市场关注度与潜在增长空间；右侧蓝色柱状图显示月活用户（MAU）数据，体现AI应用当期的实际用户规模与活跃度。从12月榜单情况来看，蚂蚁阿福、扣子空间和扣子三款应用首次进入声量前二十，成为本期最大变量。其中，蚂蚁阿福作为阿里系力推的AI医疗健康助手型产品，首次登榜即跃居第2位；字节系的扣子空间与扣子则伴随去年年末AI Agent相关热度走高，声量快速攀升。随着大厂推进节奏加快，AI应用“稳月活、建护城河”的紧迫性也在提升。数据显示，2025年末，仍仅有两款AI应用月活用户规模破亿，其中，豆包月活用户数约为3.2亿、DeepSeek约为1.5亿。相比之下，部分起步较早的AI产品已经出现月活用户流失的趋势，如Kimi、讯飞星火、百度文心等多款AI应用2025年度月活用户规模减少超千万。大厂生态放大声量优势阿里系力推蚂蚁阿福，字节系加码AI Agent赛道最新一期榜单中，新晋应用集中登榜成为本期最显著变化。蚂蚁阿福、扣子空间和扣子三款应用均是首次进入榜单前二十。其中，阿里系的蚂蚁阿福在12月首次登榜即跃居第二位；另外两款新晋应用——扣子空间与扣子则来自字节跳动，分别排名第9位和第15位，显示出互联网大厂依托平台级生态，在短期内放大市场声量的能力。自2025年7月发布首期榜单以来，新京报AI研究院联合 Xsignal 已累计发布六期“全媒介之星”榜单。回顾榜单变化情况可以看到，豆包的市场声量已连续六期稳居榜首，相比之下，DeepSeek则从首期的第2位一路下滑至第7位。DeepSeek每一次声量排名的下滑，对应的都是大厂新应用或主力应用的上行。新京报AI研究院于2025年8月发布的声量榜中，字节系的即梦AI排名从首期的第5位上升至第2位，DeepSeek随之调整至第4位；9月榜单中，AI抖音与腾讯元宝排名上升，DeepSeek排名降至第6位；及至12月，阿里系AI应用整体热度的集中抬升，蚂蚁阿福与千问双双进入榜单前列，DeepSeek也因此被挤出榜单前六。2025年结束之际，声量榜的前六位已全部由字节跳动与阿里巴巴旗下应用占据。榜单中的另一AI创企App代表Kimi，其声量排名同样呈现波动下滑趋势，12月位列第19位，较上期下滑4个位次。随着大厂不断推出新产品、扩展应用形态，平台级生态竞争加剧，榜单内部的位次调整节奏也明显加快，使“全媒介之星”榜单成为观察平台级AI生态竞争变化的重要窗口。月活用户规模分层显现字节单点放量、阿里多产品跟进，部分“老牌”应用承压2025年度AI应用的月活总榜中，用户规模的分层已经十分清晰。豆包、DeepSeek与夸克分列前三，月活用户数分别超过3.2亿、1.5亿和9547万，三款应用与其后产品之间拉开明显距离。从应用形态来看，聊天机器人依然是AI应用触达用户的主要入口。榜单显示，AI聊天机器人类应用占据半数以上席位，且在前十名中占据八位。不同企业在AI应用上的增长路径正在呈现出明显差异。字节跳动在月活榜中形成了以单一超级产品为核心的用户结构。其中，豆包在2025年内实现超过2亿的月活用户增长，用户规模迅速放大，并显著拉开与其他应用的距离；但同属字节体系的即梦AI、豆包爱学和AI抖音，月活规模仍集中在千万级区间，产品之间的体量分布差异较为明显。阿里巴巴则在2025年下半年集中发力后，在AI应用月活榜上迅速占据四个席位，与字节跳动、百度持平。具体而言，千问在年内实现超5800万的月活用户增长，夸克与蚂蚁阿福的年度月活用户增量也均达到或接近3000万级别，在短时间内就完成了较快的用户积累。DeepSeek在2025年1月发布开源模型DeepSeek R1后，月活用户数快速增长至1.5亿，稳居月活榜第二位。同期，腾讯元宝作为首家宣布接入DeepSeek的互联网大厂AI应用，其用户规模亦在年内明显扩大，全年月活用户增长超过5500万。相比之下，部分起步较早的AI产品在月活端出现用户流失趋势。2025年内，百度文心与法行宝的用户规模出现明显下降；Kimi、讯飞星火和纳米AI的月活用户数在年度维度内也均减少超过千万，与头部AI应用逐渐拉开差距。新京报贝壳财经记者 杜晓彤 罗亦丹编辑 杨娟娟校对 赵琳","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2607926130","isCrawlerRequest":true}