魔都车轮上的消费密码：从去年12月数据解码上海人购车特征

Ofweek光电信息网01-30

在外滩璀璨的灯光映照下，各色汽车沿着蜿蜒的高架路川流不息，每一辆新上牌的车辆都承载着这座国际化大都市居民对出行生活的独特理解与选择。最新公布的2025年12月上海汽车上牌数据显示，Model Y以4278辆的惊人成绩占据榜首，小米YU7和蔚来ES8分别以2669辆和2374辆位列二三位。排名前十的车型中，新能源汽车占据八席，显示出上海市场对新能源汽车的高度青睐。上牌量前十的车型合计达到20910辆...

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Y以绝对优势领跑市场，上牌量达到4278辆，超出第二名1609辆，显示出强大的市场号召力。相比之下，排名第二的小米YU7（2669辆）和第三的蔚来ES8（2374辆）虽然表现不俗，但与第一名仍有明显差距。与北京市场相比，上海市场呈现出更为明显的**国际化特征**。除了特斯拉、宝马等国际品牌表现强势外，MG4作为上汽集团面向欧洲市场开发的车型，在上海也取得了953辆的上牌量，跻身榜单第十位。上海市场前30名车型中，价格在30万元以上的中高端车型占据了近一半，反映出上海消费者较强的购买力和对品质的追求。上海人购车的能源偏好上海市场对新能源汽车的接受程度堪称全国领先。前五名车型中，除了宝马3系外，其余四款均为新能源汽车，且排名第六的理想i6也是新能源车型。新能源汽车在上海市场的主导地位与当地政策环境密切相关。长期以来，上海对新能源汽车提供免费专用牌照，这一政策极大刺激了新能源汽车的消费。不同技术路线均受到市场欢迎。从数据看，纯电动车型（如Model Y、蔚来ES8）和插电式混合动力车型（如理想i6）在上海均有稳定需求。值得一提的是，上海消费者对新能源汽车的品牌选择更加多元。除了特斯拉这样的国际品牌，小米、蔚来、理想等国内新势力品牌同样受到青睐，显示出上海市场开放包容的消费心态。上海的汽车高端消费特征作为中国经济最发达的城市之一，上海的高端汽车消费市场表现出鲜明特色。蔚来ES8以2374辆的成绩跻身前三，这一成绩在北京市场同样显著，表明上海消费者对高端新能源汽车的接受度极高。传统豪华品牌中，宝马表现最为抢眼。宝马3系以817辆的成绩位列第十二，宝马5系（568辆）和宝马X5（396辆）同样进入榜单前列，显示出宝马品牌在上海市场的深厚根基。超高端市场中，尊界S800（225辆）、Cayenne（182辆）、Panamera（113辆）等百万元级别车型仍有稳定上牌量，反映出上海作为国际化大都市的超强消费能力。值得关注的是，上海本土高端品牌表现突出。蔚来作为总部位于上海的企业，其多款车型在上海市场均取得优异成绩，除了ES8外，ET5T（541辆）、ES6（498辆）等车型同样表现不俗。上海人购车的车型类别偏好上海消费者在车型选择上呈现出多样化特征。与北京市场相似，SUV仍然是市场主流，前十名中SUV占据七席，显示出上海家庭对空间和实用性的重视。不过，与北京市场相比，上海消费者对轿车和MPV的接受度更高。Model 3以2102辆的成绩位列第四，MG4作为紧凑型轿车也进入前十；在MPV市场，别克GL8和岚图梦想家等车型均有不错表现。特别值得关注的是，小型车和紧凑型车在上海仍有稳定市场。MG4、firefly萤火虫等小型车进入前十五名，反映出在停车空间有限的大都市，小型车的便利性优势得到认可。从价格分布来看，上海市场呈现出明显的两极分化特征。既有Model Y、蔚来ES8等30万元以上车型的热销，也有海狮06、MG4等10-20万元价位车型的稳定需求，不同消费群体都能找到适合自己的选择。上海人购车偏爱哪些品牌？上海汽车市场的品牌结构呈现出“国际品牌+本土新势力+传统自主”的多元格局。特斯拉作为国际新能源汽车品牌的代表，在上海市场占据绝对领先地位。本土新势力品牌表现抢眼，小米、蔚来、理想等品牌多款车型进入榜单前列。值得注意的是，这些品牌大多将上海作为重要市场甚至总部所在地，具有天然的本地优势。传统国际豪华品牌在上海市场仍有稳固地位。宝马、奥迪、奔驰三大德系品牌多款车型进入前五十名，显示出上海消费者对传统豪华品牌的持续认可。上汽集团旗下品牌在本土市场优势明显。除了MG4进入前十外，智己LS6（1082辆）、荣威D6（490辆）等车型同样表现不俗，体现出上海消费者对本地汽车品牌的支持。自主品牌中，比亚迪虽然在北京市场表现抢眼，但在上海市场相对逊色，仅有海狮06（1207辆）进入前十，反映出不同区域市场对品牌偏好的差异。写在最后上海汽车消费市场的多元与开放，既反映了这座城市国际化、现代化的特点，也体现了上海消费者理性而超前的消费观念。从特斯拉到蔚来，从宝马到小米，不同品牌在这片市场都能找到自己的位置，这正是上海作为全球城市包容性的生动体现。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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