研报掘金｜中金：安踏收购Puma股权有望提升国际竞争力，维持“跑赢行业”评级

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中金发表研报指，考虑到品牌长期价值，安踏体育收购PUMA的交易对价属合理，相信Puma能丰富安踏的品牌组合，并与旗下多个品牌在产品组合、区域等多维度高度互补，也有望进一步提升安踏的整体国际竞争力。此前，安踏体育在中国将FILA、迪桑特和可隆等发展成为声誉良好的知名品牌，并加速亚玛芬体育旗下品牌在全球体育用品市场的发展。该行认为，安踏已构建支撑全球发展的品牌建设、零售与供应链体系，积累经市场验证的...

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