洗衣机企业2025第三季度业绩分化，分区洗或能打开市场新增量

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进入冬季，大容量洗衣机越发受到消费者青睐，厚重的冬季衣物及床单被罩等大件织物均可轻松洗涤，实现“一机搞定”。近日，洗衣机企业陆续发布了2025年三季度报告，行业整体业绩呈现喜忧参半的态势，市场仍面临一定的增长压力。洗衣机企业2025年第三季度业绩喜忧参半美的集团（000333.SZ）第三季度营业收入为1119.33亿元，同比增长10.06%；归属于上市公司股东的净利润为118.70亿元，同比增长...

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market","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06690":0.9,"00921":0.9,"00300":0.9},"content_text":"进入冬季，大容量洗衣机越发受到消费者青睐，厚重的冬季衣物及床单被罩等大件织物均可轻松洗涤，实现“一机搞定”。近日，洗衣机企业陆续发布了2025年三季度报告，行业整体业绩呈现喜忧参半的态势，市场仍面临一定的增长压力。洗衣机企业2025年第三季度业绩喜忧参半美的集团（000333.SZ）第三季度营业收入为1119.33亿元，同比增长10.06%；归属于上市公司股东的净利润为118.70亿元，同比增长8.95%。海尔智家（600690.SH）第三季度营业收入为775.60亿元，同比增长9.51%；归属于上市公司股东的净利润为53.40亿元，同比增长12.69%。海信家电（000921.SZ）第三季度营业收入为221.92亿元，同比增长1.16%；归属于上市公司股东的净利润为7.35亿元，同比下降5.40%。第一家电网小编认为，洗衣机市场增长乏力，洗衣机企业仍需寻找新的增长动力。据奥维云网（AVC）推总数据显示，2025年中国洗衣机市场全渠道销量4166万台，同比降幅3.2%；销额963亿元，同比降幅4.6%。由此看出，当前洗衣机市场增长乏力，整体已进入相对饱和阶段。在此背景下，企业仍需积极探索新的增长动力。未来，企业可通过创新产品形态、丰富洗衣模式、提升产品性能等多方面入手，撬动市场新增量，推动行业实现可持续增长。分区洗或能打开市场新增量分区洗或将成为打开市场新增量的关键方向。据奥维云网（AVC）推总数据显示，2025年，多筒（三筒及以上）洗衣机的市场渗透率已突破2%，并进入增长快车道。这表明消费者对分类洗护的需求正在不断增强。未来，洗衣机企业应持续创新产品形态，积极推出功能更为丰富、体验更优的多筒洗衣机，进一步推动产品结构向高端化升级，从而引领行业步入新的增长阶段。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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