泡泡玛特密集联名+新品发力，推动股价反弹超30%

信息时报01-29

信息时报讯(记者潘敬文)在“拉布布”热潮逐渐退去之后，潮流玩具品牌泡泡玛特近期通过一系列密集联名合作与创新产品发布，成功带动公司股价反弹。截至昨日，其股价已实现七连涨，累计涨幅超过30%。近期，泡泡玛特加速IP商业化步伐，联名合作对象横跨消费电子、航空航天、新式茶饮、服饰等多个领域，持续拓展品牌边界。1月26日，泡泡玛特旗下IP“星星人”携手Beast Family旗下生活方式品牌野兽派及tbh...

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Family旗下生活方式品牌野兽派及tbh家居，以情人节为主题推出联名系列。1月19日晚，荣耀正式发布与泡泡玛特联名的限定版手机及礼盒。更引人注目的是，此前完成亚轨道飞行试验的中科宇航“力鸿一号遥一”飞行器上，搭载了由中科宇航、太空航天技术研究院与泡泡玛特联合打造的SPACE MOLLY公仔。在联名之外，泡泡玛特亦通过新品延续市场热度。继Labubu之后，PUCKY系列成为新的增长引擎。这款最新推出的“电子木鱼”盲盒一经上线即告售罄。据得物平台数据，该系列隐藏款发售价为99元，目前市场溢价接近400元，常规款亦普遍溢价约100%。分析指出，泡泡玛特此轮股价反弹，不仅得益于IP联名与产品创新，也与其持续实施的股份回购计划相关。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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