对标迪士尼？名创优品砸千万年薪招IP创作人才

鞭牛士01-31

鞭牛士1月30日，名创优品“MINISO 2026全球合作伙伴大会”在广州举行。会上，名创优品宣布启动全球顶尖IP创作人才招募计划——“IP天才少年计划”，开出最高1000万元的年薪，目标是全链路孵化运营现象级IP。与此同时，名创优品透露全新愿景“全球领先的IP运营平台”。此外，名创优品喊出口号对标迪士尼，“DISNEY用一个世纪成就梦想，MINISO用一个时代开创伟大”。名创优品创始人叶国富在...

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