豪掷123亿，安踏拿下彪马近三成股权，全球化战略落关键一子？

GPLP犀牛财经01-30

全球运动品行业的格局正在被一家中国公司改写。1月27日，中国最大的体育用品集团安踏体育（02020.HK）正式宣布，与法国皮诺家族旗下投资公司Groupe Artémis达成协议，以约15亿欧元（折合人民币约123亿元）收购全球标志性运动品牌彪马（PUMA SE）29.06%的股权。对于这次出手，安踏体育董事局主席丁世忠直言不讳地表达了对彪马长期价值的看好。丁世忠认为彪马深厚的品牌资产和全球影响力...

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