抖音“加减法”塑身出击，“淘天、京东、拼多多”三强格局被打破

21世纪经济报道01-30

站在2026年初回望，抖音电商去年以一场系统性的“加减法”重塑自身逻辑。　　具体而言，抖音电商在内容优势上“加码”货架场景，在流量运营中减少头部依赖，在生态构建上补齐履约短板。平台通过强化店播、发力商城与搜索、接入AI助手、推出整合营销IP等举措，推动内容场与货架场深度融合；同时以成本减免、物流优化、分层运营等政策，夯实商家生态与服务基础。　　一系列动作不仅带动GMV持续增长，更折射出电商竞争已...

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