东方甄选杀入即时零售战场直面阿里京东美团三强

BambooWorks01-30

这一动作标志着东方甄选转型再向前迈进一步，正朝着线上版Costco与山姆会员店的方向发展，逐步建立以会员制为核心的零售模式Key takeaways:▶东方甄选正于其前十大核心市场建立当日送达能力，并计划在北京、上海及广州试点即时零售履约服务▶公司在最新财报中披露上述布局后，股价随即上涨14%；该份财报同时显示，公司于本财年上半年已恢复盈利就在市场原本预期中国新兴即时零售领域的价格战将逐步降温之际...

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GLOBAL BALANCED \"AS\" (SGD) ACC A","LU1152091168.USD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" INC","BK4554":"元宇宙及AR概念","LU1046422090.SGD":"Fidelity Pacific A-SGD","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0067412154.USD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (USD) ACC","BK4585":"ETF&股票定投概念","LU0501845795.SGD":"瑞银大中华区股票基金P Acc SGD","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV"},"translate_title":"Oriental Selection enters the instant retail battlefield and faces the top three of Alibaba, JD.com and Meituan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83690":0.9,"89618":0.9,"89988":0.9,"BABA":0.9,"09988":0.9,"ALBmain":0.6,"03690":0.9,"01797":1.96,"09618":0.9},"content_text":"这一动作标志着东方甄选转型再向前迈进一步，正朝着线上版Costco与山姆会员店的方向发展，逐步建立以会员制为核心的零售模式Key takeaways:▶东方甄选正于其前十大核心市场建立当日送达能力，并计划在北京、上海及广州试点即时零售履约服务▶公司在最新财报中披露上述布局后，股价随即上涨14%；该份财报同时显示，公司于本财年上半年已恢复盈利就在市场原本预期中国新兴即时零售领域的价格战将逐步降温之际，又一名重量级参与者准备进场。这股新势力来自东方甄选控股有限公司（1797.HK），公司于周三发布的最新财报中披露，将在截至去年11月的本财年上半年启动相关布局。这项计划将使东方甄选直接进入即时配送市场的核心战场，与阿里巴巴（BABA.US; 9988.HK）、京东（JD.US; 9618.HK）及美团（3690.HK）等行业巨头正面交锋。这些企业目前正激烈竞逐“下单后最快一小时送达”的即时配送服务市场。尽管东方甄选在知名度上或许不及其他互联网巨头，但公司背景深厚，前身为新东方教育科技集团（EDU.US; 9901.HK）旗下的线上业务部门。新东方曾开创中国课后补习市场，并一度成为极具盈利能力的产业，但于2021年在政策整顿下迅速收缩。其后，新东方转向政策允许的教育领域，例如留学顾问服务，而东方甄选则选择完全转型，进军电商领域，开辟全新发展路线。两家公司均由俞敏洪一手创立。这位常被低估的中国明星企业家，在东方甄选转型电商初期，曾亲自上阵担任直播主播，站到镜头前为公司带货。进军即时零售，是东方甄选长期转型路线中的最新一步，公司正逐步朝着线上版Costco（COST.US）与沃尔玛（WMT.US）旗下山姆会员店的模式发展，主打会员制与自有品牌商品销售。东方甄选在最新财报中披露，目前正于订单量排名前十的城市建立当日送达能力。这份财报涵盖截至去年11月的六个月，即公司本财年上半年。根据安排，这些城市的消费者若在上午10时30分前下单，可于当日收货；若在其后至晚上11时前下单，则可于翌日下午3时前收到商品。同时，公司表示，计划在北京、上海及广州等一线城市试点即时零售履约服务。为支撑相关业务发展，公司正加快建设大型仓储体系，其中两座仓库已于去年投入运作，另有两座正在兴建中。东方甄选亦计划借助新东方遍布全国的实体学习中心网络拓展线下渠道，并透露目前已在全国部署超过40台自动售货机，且部分城市已实现盈利。公司表示：“我们计划逐步推进该项业务，并将进一步拓展至办公楼、社区及学习中心等不同场景，以补充线下销售触点。”东方甄选并未说明，未来即时配送服务将由自有骑手负责，还是与其他平台合作。近年来，中国主要城市街头已涌现大量外送骑手，包括来自美团、京东、阿里巴巴旗下淘宝，以及线上生鲜平台叮咚买菜（DDL.US）等公司的人员。此外，还有来自多家大型物流企业的配送队伍，使城市交通愈发繁忙。投资者反应热烈投资者对东方甄选最新财报反应相当正面，该报告显示公司在最近六个月期间重新实现盈利。财报公布后，公司股价于周四大涨14.2%，并于周五上午交易时段再升8%。过去52周内，该股累计上涨约50%，目前市销率（P/S）达5.4倍，约为阿里巴巴的两倍，亦接近Costco的1.52倍估值的四倍。在经历2021年行业整顿带来的重大冲击后，公司能够成功重整旗鼓，确实值得肯定。其后，公司又遭遇另一重大打击，与明星主播董宇辉发生公开冲突，对方于2024年离职时带走大批业务资源，但公司最终仍挺过难关。此后，俞敏洪逐渐意识到，过度依赖单一主播存在风险，尽管主播经济目前仍是中国电商的重要推动力。同时，他亦从中国市场中的山姆会员店与Costco身上汲取经验，这两家企业在众多实体零售商面临困境之际，依然保持稳健增长。尽管市场关注度高涨，但公司的实际财务表现则相对平稳。截至11月止的六个月期间，公司营收按年仅增长5.7%，达到23.1亿元（约3.32亿美元）。若剔除去年同期来自董宇辉直播间的贡献，营收增幅可达17%。公司亦指出，被视为未来发展核心的自有品牌业务，在最新六个月期间按年增长18.1%，由去年同期的17亿元增至20亿元。东方甄选表示，该业务在期内贡献公司约53%的商品交易总额（GMV），较6月时约40%的占比明显提升，后者数据来自飞瓜数据的统计。公司的多项经营指标亦显示盈利能力持续改善，主要受惠于自有品牌业务规模扩大与运营效率提升，以及董宇辉事件后成本逐步回落。这些变化体现在毛利率上，最新六个月毛利率升至36.4%，较去年同期的33.6%有所改善。受此带动，公司期内录得净利润2.39亿元，成功扭转去年同期9,700万元的亏损局面。整体而言，东方甄选的发展方向相对正面，但在即时零售领域挑战阿里巴巴、京东及美团等巨头，仍将面对激烈竞争。另一方面，股价在复苏题材与俞敏洪个人影响力推动下，估值已有偏高迹象，或限制短期上升空间。About UsBamboo Works 咏竹坊 专注于报道中概股新闻。用高质量的中英文内容帮助中国企业讲好中国股事，触达全球投资者。我们的报道也通过全球各大财经平台进行分发。日均触达200,000人次的全球投资者。如需咨询，请联系 info@thebambooworks.comBamboo Works is a premium business content provider with a strong focus on overseas listed Chinese companies. 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Our platform aspires to help Chinese companies tell their stories in a credible way, offering them a new approach in their communications with stakeholders.Our stories are syndicated to major financial media outlets to engage 200,000 investors globally.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2607176620","isCrawlerRequest":true}

东方甄选杀入即时零售战场 直面阿里京东美团三强

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东方甄选杀入即时零售战场直面阿里京东美团三强