苹果一天净赚32亿元，中国市场销量破纪录

21世纪经济报道01-30

记者丨倪雨晴编辑丨张伟贤1月30日，苹果发布2026财年第一季度（截至2025年12月27日）财报。期内，苹果实现营收1437.56亿美元，同比增长16%；净利润420.97亿美元，同比增长15.9%。不论营收还是利润，均大幅超出市场预期。如果按财报周期90天计算，近421亿美元净利润意味着日均盈利约4.6亿美元，约人民币32亿元。按自然年看，这个财季时间段属于2025年第四季度，也是消费电子旺季...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260130161041a6bf2aa5&s=b><strong>21世纪经济报道</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>记者丨倪雨晴编辑丨张伟贤1月30日，苹果发布2026财年第一季度（截至2025年12月27日）财报。期内，苹果实现营收1437.56亿美元，同比增长16%；净利润420.97亿美元，同比增长15.9%。不论营收还是利润，均大幅超出市场预期。如果按财报周期90天计算，近421亿美元净利润意味着日均盈利约4.6亿美元，约人民币32亿元。按自然年看，这个财季时间段属于2025年第四季度，也是消费电子旺季...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260130161041a6bf2aa5&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0289739343.SGD","symbol_name":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"A\" (SGD) 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17系列的升级，推动了大量旧机型用户换机，也缓解了市场此前对硬件销售触顶的担忧。值得注意的是，在销售压力颇大的中国市场，出现了反弹，本季度营收同比增长38%，达到255.3亿美元。中国市场的销量刷新纪录，这也成为iPhone等产品营收增长的重要支撑之一。再看其他产品线，Mac营收为83.9亿美元，略低于预期，同比下降 7%。iPad销售额同比增长6％增至86亿美元，超过市场预期。可穿戴设备、智能家居和配件业务营收则低于预期，为114.93 亿美元，同比下降 2%，苹果表示AirPods Pro 3在本季度受到供应限制。服务业务营收来到了300.1亿美元，同比增长 14%，毛利率高达76.5%。上述数据可以看到，苹果硬件产品线增减不一，但软件收入正在迅速成长，并且毛利率远高于硬件。整体来看，苹果核心产品需依然稳健，目前外界仍关注两大因素影响。其一是AI体系能力，库克表示公司也正持续推进人工智能相关能力建设。此前苹果宣布和谷歌合作，将谷歌AI大模型Gemini整合进苹果生态系统。后续如何与谷歌、OpenAI一起合作增强产品AI力，成为看点。另一方面是存储芯片短缺和涨价，对苹果也造成一定影响。对此，库克表示，存储涨价对第一季度的影响很小，但预计对第二季度毛利率的影响会更大，内部正在评估应对方案。高利润的苹果都要受到影响，其他手机厂商将承受更大压力。尤其是中低端手机市场为基本盘的企业，今年将面临考验。1月28日，天风国际证券分析师郭明𫓹发文称，苹果目前对iPhone 18系列的定价策略是“尽可能不涨价”，至少起始价不动，有利于营销宣传。苹果已经意识到，在内存和T-glass后，可能还会有其他零组件也会受到AI服务器产业的影响而供应短缺。郭明𫓹还表示，内存报价上涨会影响iPhone的毛利率，但苹果的策略是，趁内存市场混乱时，通过锁定供应与吸收成本的优势提升市场占有率，后续再用服务业务赚回来。大摩近日发布的前瞻报告显示，短期内苹果基本面或承压，因而持谨慎态度。大摩表示，iPhone17需求持续强劲，意味着苹果营收有望超出预期并上调指引，但内存成本压力及市场对运营支出的模型误判，可能限制每股收益的正向修正空间，使得该股在财报发布期间难以获得买盘支撑。财报发布后，苹果股价微涨0.72％，当前市值3.8万亿美元。2026年，苹果在AI整合后陆续有新品推出，包括发布iPhone18、折叠屏手机等，都将成为新一轮动力。SFC出品丨21财经客户端 21世纪经济报道编辑丨刘雪莹","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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