一封误发“死亡日历”，引爆亚马逊16000人大裁员

新智元01-29

新智元报道编辑：元宇【新智元导读】一封误发的日历会议邀请，提前引爆了亚马逊16000人大裁员的恐慌时刻。3.6万人一夜无眠！周二，一份意外泄露的、主题为“Send Project Dawn email”（发送黎明计划邮件）的日历会议邀请在亚马逊内部“爆”了。一些亚马逊内部员工，收到了这份让人“内心发怵”的会议邀请。该邀请署名为AWS Solutions高级副总裁Colleen Aubrey，看起来...

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Aubrey邀请随附消息中提到了即将到来的裁员，即“黎明计划”。这是亚马逊延续了一年多的精简工作，旨在通过减少层级和官僚流程来增强公司效率和竞争力。Aubrey的消息还写道：这些艰难但深思熟虑的决定，是为了AWS和我们的未来发展打下基础。令人诡异的是，日历会议原定在周三凌晨5点（太平洋时间）举行，但邀请发出后不久就被取消了，但有关内容已被内部员工截屏。这些截屏和猜测，开始在超过3.6万名亚马逊员工的Slack频道和公司内部疯传，恐慌和困惑瞬间被点燃：我是被影响的那批吗？还是误发给所有人了？一名员工的焦虑，道出了所有人的疑惑。但没人知道答案，这比收到明确的裁员通知更让人煎熬。有人把它看作是“裁员马上就要到来”的铁证。有人猜测，收到这份误发邀请的，反而可能不在裁员名单里。还有人写道：看起来他们本来想用AI明天发邮件，结果今天先发成了日历邀请。这场乌龙事件，将一项本该在幕后精密执行的组织调整，猝不及防地暴露在现有员工面前，而该计划背后的数字更让他们担忧。亚马逊官方宣布，将再裁撤约1.6万个公司岗位。科技巨头断臂求生，数以万计的家庭和个人的职业生涯，都将为之付出代价。一份泄露的“黎明计划”点燃1.6万人的裁员风暴“黎明计划”乌龙事件，让亚马逊内部的猜测与不安达到了顶峰。随后，亚马逊员工体验与技术高级副总裁Beth Galetti周三发布官方声明，宣告了这场裁员风暴正式登陆。28日，Galetti官宣了亚马逊最新组织调整的消息，并称该消息已在当天更早时向亚马逊员工发布。“我们正在亚马逊范围内推进进一步的组织调整，这将影响到部分同事。”Beth Galetti在声明中写道，新的组织调整将影响到部分同事，这将是一条“艰难的消息”。这次调整，将直接影响亚马逊约1.6万个岗位。如果算上去年10月裁撤的1.4万个岗位，在短短三个月内，这家全球科技巨头已经削减了约3万个岗位。这个数字，不仅是亚马逊三十年历史上规模最大的一轮裁员，甚至超过了2022年末至2023年初那场轰动一时的2.7万岗位削减。3万个岗位，接近其公司员工总数的10%。根据网络上和媒体透露的信息，裁员的范围几乎覆盖了亚马逊所有曾引以为傲的明星业务：被誉为亚马逊“现金牛”的亚马逊云服务（AWS）。曾被寄予厚望的智能语音助手Alexa团队。流媒体巨头Prime Video和硬件设备部门。公司的广告和末端配送业务。甚至连开创了电子阅读时代的Kindle团队，以及负责优化庞大帝国物流网络的供应链团队，都未能幸免。一时间，告别邮件、黯然背影，成为了这家科技巨头内部一道“灰暗的风景”。亚马逊承诺，会为大多数在美国的员工提供90天的内部转岗期，并为最终离开的同事提供遣散费、就业安置服务等一系列过渡支持。CEO挥下“效率手术刀”，亚马逊重回“Day One”就在内部员工和外界为裁员数字震惊时，亚马逊CEO Andy Jassy的表现更像是一位冷静的外科医生。站在他的位置上，他认为“黎明计划”背后的裁员风暴，并非一场突如其来的灾难，而是一场筹划已久的“效率手术”。亚马逊CEO Andy Jassy前几年当世界停摆，人们涌向线上购物时，亚马逊迎来了它的高光时刻。为了应对激增的需求，公司在短时间内雇佣了约10万名员工。这波招聘潮，让亚马逊的员工规模急剧膨胀，但也埋下了“组织臃肿”的隐患。“作为一个领导团队，我们致力于像全球最大的初创公司那样运作。”Jassy在去年10月裁员后的电话会议上说道。意思很明确，亚马逊要重回“第一天”（Day One）的创业精神。而实现这一目标的第一步，就是“砍掉层级”。Beth Galetti在最新的声明中，也重申了这一方向：“我们一直在通过减少层级、把责任更明确地落实到人、并减少官僚流程来强化组织。”换言之，这次裁员并非单纯为了节省成本，更深层次的目的，是一场自上而下的“文化重塑”和“效率革命”。首当其冲的就是对线下零售业务的果断收缩。就在宣布公司层面裁员的同一天，亚马逊表示将关闭其剩余的Fresh and Go生鲜杂货门店，转而将精力集中在扩张Whole Foods Market（全食超市）以及通过仓储网络提供生鲜当日达服务上。关店、裁员、收缩业务线……Jassy的每一刀，都精准地切向了那些偏离主航道、或是不再高效的业务。他想要一个更聚焦、能够更敏捷地应对未来挑战的亚马逊。房间里的大象AI是裁员“借口”还是“推手”？在近几年所有关于企业裁员的讨论中，AI被反复提及。它就像那头所有人都看见了，却又似乎在刻意回避的那头房间里的大象。亚马逊官方的声明，将裁员归因于“减少层级”和“强化组织”。但华尔街和路透社的报道，则不约而同地指向了背后那个更深刻的驱动力：人工智能正在以前所未有的方式，改变企业的用工结构。Jassy本人对此也毫不讳言。他去年夏天就曾表示，AI工具的广泛使用，将意味着更多的工作职责被自动化，从而不可避免地带来公司岗位的流失。这并非危言耸听。AI的强大能力，正在帮助企业以更快、更精准的方式，完成从日常行政事务到复杂编程的各类任务。当一个AI模型能完成过去需要一个团队数周才能完成的工作时，企业的组织结构自然会发生变化。在达沃斯世界经济论坛上，有企业高管坦言，AI可能会被当作一个方便的“理由”。但对于亚马逊、谷歌、微软这些站在AI浪潮之巅的科技巨头而言，AI绝不仅仅是一个“借口”，它是战略，是未来，是必须抓住的下一个时代。而且亚马逊做法，几乎已是巨头们的常规操作。图片社交平台Pinterest近日宣布裁员近15%，理由是“将更多公司资源转向AI相关岗位”。Facebook的母公司Meta、微软等科技巨头，在疫情期间同样大幅扩招，近期也都在持续进行组织重组。甚至连物流巨头UPS、芯片设备制造商ASML也在近日宣布了裁员计划。这股浪潮背后，几乎所有企业都正在以前所未有的决心，将资源和人力从传统业务中抽离，全力投入到AI这场决定未来十年命运的牌局中。比如，亚马逊在其仓库中大力投资机器人技术，以加快打包和配送速度，减少对人力的依赖。而在线上，它更是在努力将生成式AI融入其所有业务。AI裁员成为新常态普通人“饭碗”将飘向何方？10倍工业革命、AI重构……这些宏大的时代叙事，落在普通员工头上，只剩一个让人黯然的词汇：裁员。Beth Galetti在声明的结尾，试图安抚员工的情绪，几个月就会宣布一次大规模调整并不是公司的计划。但是，她紧接着又补充道，公司会一如既往地持续评估，并在合适的时候做出相应调整：在当今这个变化比以往更快的世界里，这一点比任何时候都更重要。也就是说，大规模裁员或许不会定期发生，但“调整”将成为一种新常态。在这种“新常态”中，普通人的饭碗，将飘向何方？在宣布裁员的同时，亚马逊也强调：将在一些战略领域和关键职能上招聘并加大投入。这场由AI推动的变革，一方面无情地淘汰了那些可被自动化的岗位，另一方面，也催生了对新型人才的巨大需求。但可惜的是，被淘汰的人，和被需要的人，很可能不是同一批人。亚马逊的“黎明计划”，对被裁的员工而言是残酷的黑夜，但对于亚马逊自身，以及那些掌握着“未来技能”的人才而言，也许是新的黎明。“战略领域”和“关键职能”的潜台词就是以AI为核心的新技术、新岗位，这要求我们必须重新审视自己的知识结构和技能储备：那个“一招鲜，吃遍天”的时代，或许真的要结束了。过去，我们追求的是在一个领域里做到极致，成为一个“专家”。未来，我们可能更需要成为一个快速学习者，一个能够与AI协同工作、并不断适应变化的“进化者”。参考资料：https://www.aboutamazon.com/news/company-news/amazon-layoffs-corporate-jan-2026https://www.businessinsider.com/amazon-staff-calendar-invitation-upcoming-job-cuts-project-dawn-2026-1https://www.wsj.com/tech/amazon-to-lay-off-around-16-000-corporate-employees-932df0behttps://www.reuters.com/legal/litigation/amazon-cuts-16000-jobs-globally-broader-restructuring-2026-01-28/","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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