呷哺呷哺推新品牌“呷牛排”首店2月6日落地北京

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呷哺呷哺集团宣布推出全新子品牌“呷牛排”，首店定于2026年2月6日在北京昌平龙德广场开业。“呷牛排”定位“手工台式古早味厚牛排”，采用“牛排+158款免费中西融合料理+下午茶畅饮”商业模式。该品牌由呷哺呷哺集团创始人、董事长贺光启主导创立，依托集团近三十年全球采购与供应链管理经验，聚焦高品质牛肉规模化供应与成本管控。品牌甄选澳大利亚、新西兰、美国、阿根廷、乌拉圭、巴西等国优质牧场牛肉，建立从牧场...

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