保时捷中国CEO详解“赢回中国”战略

车质网01-27

面对2025年在华交付量下滑26%至约4.2万辆，保时捷中国CEO潘励驰强调“质大于量”，不盲目追求数字增长。他透露，正计划推出一款定位高于卡宴的大型SUV，初期以燃油版为主，并将加速本土研发，中国研发中心已参与多个项目，今年中将搭载本土开发的车机系统。同时，保时捷将在2026年底前将经销商数量从114家精简至约80家，推进“睿境计划”提升服务效率。尽管整体市场承压，其二手车业务增长12%，...

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