东方证券：全栈式AI文娱工具陆续上线建议关注腾讯控股、巨人网络等

研报虎01-27

核心观点字节文娱APP高增驱动境内娱乐大盘全盘时长增长：因AIGC和AI算法驱动，增长最快的为视频(短剧)、阅读(AI有声小说)、音乐。字节在上述领域整合AI和版权中台能力赋能子公司，市场份额持续提升。我们认为需要持续关注其余大厂中台化整合效果。游戏新品储备充足，长青平台型产品因AI编辑器获益：游戏板块字节发展落后于市场，我们认为给各大中小企业留下更大发展空间。短期来看，2026年游戏新品储备充足...

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东方证券：全栈式AI文娱工具陆续上线 建议关注腾讯控股、巨人网络等

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东方证券：全栈式AI文娱工具陆续上线建议关注腾讯控股、巨人网络等