诺和诺德去年大幅加码美国GLP-1药品广告支出

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格隆汇1月28日消息，广告追踪机构MediaRadar数据显示，诺和诺德2025年前九个月大幅加码美国GLP-1药品广告支出，为减肥药Wegovy投入约3.16亿美元，为糖尿病药物Ozempic投入约1.69亿美元，合计近4.87亿美元，支出规模超礼来同期两倍。分析指出，诺和诺德去年广告支出激增与GLP-1药物供应状况改善紧密相关，此类药物在2024年大部分时间处于供不应求状态，诺和诺德当时暂停了...

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