温氏、牧原等巨头密集合作，开启肉品质、渠道与产业链的整合进阶

兽药信息资讯01-27

近期，国内肉制品行业头部企业密集展开战略合作，通过“强强联合”模式推动产业演进。这一趋势不仅体现了企业在市场承压周期中寻求协同发展的务实选择，更反映出行业从规模竞争向价值竞争的系统性转型。其主要动因可归结为三个方面：产品向高品质升级、渠道向场景化深耕、产业向效率化协同。一、产品升级：聚焦品质与品牌价值重构消费需求向健康、风味与溯源能力转变，推动企业从原料端到品牌端全面重塑产品体系。越秀集团整合王家...

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