追觅CEO否认学雷军、刘强东做IP：不理解目的人做了也没用

快科技01-28

快科技1月28日消息，今日，追觅CEO俞浩在社交平台与网友互动时，被问及是否在打造像雷军、刘强东那样的个人IP。俞浩对此表示否认，他认为所谓IP只是传播方式中的一种。“如果不理解这个目的，做了IP也没用。如果理解这个，也不需要刻意打造一个虚假的IP，该是怎样就是怎样，实实在在表达自己的想法即可。”俞浩还表示，在做垂直品牌的时候，最主要是做好产品，做好技术，讲好产品创新和功能。而到国民品牌的时候，...

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