海尔以多品类第一能力冲击东南亚老牌暖通格局

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岁末年初，在东南亚的热浪中，一股中国暖通力量正在掀起波澜。1月9日，海尔智家在吉隆坡召开马来西亚经销商大会，其轻商解决方案受到热捧，24家客户现场签署采购订单。更值得注意的是，海尔暖通空调在东南亚已连续三年保持约30%的复合增长率，并在多类产品中取得第一份额。这个成绩不是靠低价竞争得来的。它的核心思路是：围绕用户需求，提供整套的智慧、节能解决方案。换句话说，卖的不是一台台空调，而是一套套适合不同...

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