合作5年，易点天下与微软广告的“野心”不止于流量

中金在线01-27

在技术驱动增长的全球化新周期中，AI正成为出海企业的“标配”。近日，在“2026微软广告合作伙伴峰会”上，易点天下(Cyberklick)凭借在AI驱动增长领域的深度协同与创新突破，一举摘得“2025年度商业成就奖”与“2025年度客户深耕奖”。这两项荣誉不仅标志着双方在全链路服务上的深度契合，也反映了AI技术在海外市场拓展中已进入实战化的“可用层”。深度协同：从单一渠道到全链路基建作为微软广告...

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traffic","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"301171":1.95,"MSFT":0.9},"content_text":"在技术驱动增长的全球化新周期中，AI正成为出海企业的“标配”。近日，在“2026微软广告合作伙伴峰会”上，易点天下(Cyberklick)凭借在AI驱动增长领域的深度协同与创新突破，一举摘得“2025年度商业成就奖”与“2025年度客户深耕奖”。这两项荣誉不仅标志着双方在全链路服务上的深度契合，也反映了AI技术在海外市场拓展中已进入实战化的“可用层”。深度协同：从单一渠道到全链路基建作为微软广告中国区合作时间最长的代理商，易点天下与微软广告的合作已从单一的渠道代理，演进为涵盖技术基建与市场拓展的全链路协同。据易点天下高级副总裁杨娅介绍，自2021年双方开启深度战略合作以来，易点天下已构建起涵盖微软广告、微软云服务、微软出海体验中心等在内的全链路服务体系。目前，易点天下的业务边界已从传统的电商行业，成功延展至游戏、工具等多元领域。这种深度协同的核心在于，将微软的技术底座与易点天下的行业洞察相结合，为出海企业在不确定的全球环境中寻找增长的“确定性”。AI营销已由“经验驱动”转向“模型驱动”在峰会圆桌论坛上，杨娅针对AI对营销行业的重构提出了深度洞察。她认为，AI带来的不仅是工具的升级，更是一场系统性的变革。“AI正在推动广告从‘经验驱动’向‘模型驱动’升级。真正的挑战不在于掌握多少AI工具，而在于如何通过AI实现业务流程、人才结构和决策方式的系统性重构，将营销转化为一门可复用、可沉淀的工程能力。”这一观点引发了现场行业专家的广泛共鸣。这标志着营销服务商的角色正在发生转变：从单纯的“采买方”转型为“技术解决方案提供方”。AI Drive 2.0 构建营销自动化闭环为了承接这种“模型驱动”的变革，易点天下在会上展示了其全新一代数智营销解决方案——AI Drive 2.0。该系统基于“AI+BI+CI”的全链路数字化理念，整合了创意生成、智能投放、洞察分析三大AI 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