阿里健康：从新药首发到全周期健康伙伴的战略跃迁

砍柴网01-23

一款在美国定价高达19.4万美元（约合人民币155万元）的干细胞新药，进入中国市场后，价格降至1.98万元；一款源于宋代经典名方的创新中药，上市后通过线上平台，能为全国数以亿计的过敏性鼻炎患者提供新的治疗选择。在传统医药流通模式中，新药上市往往意味着另一场漫长征程的开始：如何穿透复杂的流通层级，快速、精准地抵达分散在全国各地的目标患者？今天，以阿里健康为代表的数字化健康平台，正通过构建覆盖新药全...

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