快手与美团联动创新会员日营销

网经社01-21

(网经社讯)1月21日消息，快手与美团近期合作，在快手平台举办了美团18会员惊喜日系列直播，尝试突破传统会员日营销模式，从单纯发放福利转向通过内容建立深度用户关系。据网经社数字零售台（DR.100EC.CN）了解，当前，品牌会员日营销常面临权益复杂、用户审美疲劳的挑战。美团此次选择在快手落地，并未从叠加优惠入手，而是采用“1+N”直播模式，致力于将会员日重新融入用户的真实生活场景中。快手凭借其独特...

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