溢价50%-80%，星星人新系列“一盒难求”！ Labubu二手价大降温

潮新闻01-23

泡泡玛特旗下新晋IP“星星人”正迅速崛起，大有接棒昔日顶流“Labubu”之势，成为潮玩市场的新焦点。1月22日22:00，泡泡玛特在线上首发“星星人”IP的全新系列——‌怦然星动系列‌盲盒，毛绒挂件89元/个，搪胶毛绒公仔礼盒售价899元。该系列开售数秒内即告售罄，社交平台上相关讨论迅速刷屏，二手市场已出现明显溢价转卖现象，足见其市场热度。星星人怦然星动系列挂件盲盒图源官方星星人新系列开售“...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2605544680?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-23 07:29","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2605544680","market":"hk","top_or_hot":-1,"title":"溢价50%-80%，星星人新系列“一盒难求”！ Labubu二手价大降温","media":"潮新闻","content":"<div>\n<p>泡泡玛特旗下新晋IP“星星人”正迅速崛起，大有接棒昔日顶流“Labubu”之势，成为潮玩市场的新焦点。1月22日22:00，泡泡玛特在线上首发“星星人”IP的全新系列——‌怦然星动系列‌盲盒，毛绒挂件89元/个，搪胶毛绒公仔礼盒售价899元。该系列开售数秒内即告售罄，社交平台上相关讨论迅速刷屏，二手市场已出现明显溢价转卖现象，足见其市场热度。星星人怦然星动系列 挂件盲盒 图源官方星星人新系列开售“...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260123073448a44b8fdd&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>溢价50%-80%，星星人新系列“一盒难求”！ Labubu二手价大降温</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n溢价50%-80%，星星人新系列“一盒难求”！ Labubu二手价大降温\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-23 07:29 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260123073448a44b8fdd&s=b><strong>潮新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>泡泡玛特旗下新晋IP“星星人”正迅速崛起，大有接棒昔日顶流“Labubu”之势，成为潮玩市场的新焦点。1月22日22:00，泡泡玛特在线上首发“星星人”IP的全新系列——‌怦然星动系列‌盲盒，毛绒挂件89元/个，搪胶毛绒公仔礼盒售价899元。该系列开售数秒内即告售罄，社交平台上相关讨论迅速刷屏，二手市场已出现明显溢价转卖现象，足见其市场热度。星星人怦然星动系列 挂件盲盒 图源官方星星人新系列开售“...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260123073448a44b8fdd&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0823426480.USD","symbol_name":"法巴中国股票经典Dis","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260123073448a44b8fdd&s=b","article_id":"2605544680","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260123073448a44b8fdd&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2605544680","pubTimestamp":1769124559,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"星星人怦然星动系列 挂件盲盒 图源官方星星人新系列开售“一盒难求”22日下午，潮新闻记者走访泡泡玛特线下门店，发现“怦然星动系列”已开展陈列，吸引不少顾客提前询购。二手平台上则基本以溢价50%-80%转卖，隐藏款转卖价格更是高达3倍，整端价格被炒至千元。Labubu二手价降温，星星人能持续火热吗？与此同时，曾经一娃难求的“Labubu”却显现出市场退热迹象。去年底以来，“Labubu二手价崩了”登上热搜，部分款式二手价格大幅回落。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0823426480.USD":"法巴中国股票经典Dis","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0823426308.USD":"法巴中国股票基金","SG9999002950.SGD":"United Asian Growth Opportunities SGD","LU0359201612.USD":"贝莱德中国基金A2","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","PMRTY":"Pop Mart International Group Limited","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK1224":"专卖店","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU2543165471.USD":"E FUND (HK) GLOBAL QUALITY GROWTH \"A\" (USD) ACC","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC","SG9999001069.SGD":"UOB UNITED ASIA PACIFIC GROWTH (SGD) ACC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","SGXZ62798434.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) ACC","LU0611395673.USD":"NINETY ONE GSF EMERGING MARKETS EQUITY \"A\" (USD) ACC","09992":"泡泡玛特","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC"},"translate_title":"At a premium of 50%-80%, Xingren's new series is \"hard to find in a box\"! Labubu second-hand prices drop sharply","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.95,"09992":1.95},"content_text":"泡泡玛特旗下新晋IP“星星人”正迅速崛起，大有接棒昔日顶流“Labubu”之势，成为潮玩市场的新焦点。1月22日22:00，泡泡玛特在线上首发“星星人”IP的全新系列——‌怦然星动系列‌盲盒，毛绒挂件89元/个，搪胶毛绒公仔礼盒售价899元。该系列开售数秒内即告售罄，社交平台上相关讨论迅速刷屏，二手市场已出现明显溢价转卖现象，足见其市场热度。星星人怦然星动系列 挂件盲盒 图源官方星星人新系列开售“一盒难求”22日下午，潮新闻记者走访泡泡玛特线下门店，发现“怦然星动系列”已开展陈列，吸引不少顾客提前询购。店员统一回应：“22日10点线上全网同步首发。”线下门店的“星星人”PVC新系列 王景平/摄记者于开售前提前进入泡泡玛特小程序，做好购买准备，22点整点击购买时，页面已显示“售罄”。反复尝试后依然无法成功下单。也有网友表示，能点进去，但是付款排队的人太多了，最后仍然没能成功支付购买。整点秒无的“星星人” 图源：泡泡玛特小程序截图同时，社交平台上网友纷纷留言：“根本抢不到！”“线下门店肯定也是缺货买不到。”二手平台上则基本以溢价50%-80%转卖，隐藏款转卖价格更是高达3倍，整端价格被炒至千元。这个“小可爱”为何如此受欢迎？据了解，星星人IP源自插画师大欣与阿力的绘本《梦之岛》，由一群戴着兜帽、脸蛋红扑扑的小星星组成，共同讲述关于勇气、思念和爱的故事。自2024年被泡泡玛特签约后，凭借温暖治愈的风格和情感共鸣，该IP迅速积累大量粉丝，已成为品牌旗下成长最快的新锐IP之一。Labubu二手价降温，星星人能持续火热吗？与此同时，曾经一娃难求的“Labubu”却显现出市场退热迹象。去年底以来，“Labubu二手价崩了”登上热搜，部分款式二手价格大幅回落。例如原价594元的Labubu坐坐派对系列，去年7月二手均价曾超1400元，如今已回落至630元左右；99元的单只盲盒在二手市场最低成交价已跌至60元，跌破发行价。潮新闻记者在泡泡玛特小程序中也发现，此前极难抢购的Labubu“前方高能”系列搪胶毛绒挂件，如今已可轻松直接购买。“前几个月人人都疯狂想要一个搪胶LABUBU，现在泡泡玛特全渠道放货，大家却又不想买了。”潮玩行业与投资分析师普遍认为，这是潮玩市场从非理性的“投资品”预期，回归到“消费品”本质的必然调整。当泡泡玛特为了满足需求而将Labubu的月产能从约1000万只大幅提升至5000万只，曾赖以维持溢价的“稀缺性”被打破，直接导致其二级市场价格崩盘。从“Labubu”到“星星人”，潮玩市场的IP热度正在悄然转换。新一代IP能否延续爆款神话，不仅取决于其初期的情感吸引力，更考验着品牌在内容深耕、社群运营以及更为精细化的稀缺性管理上的能力。潮新闻记者将持续关注。潮新闻记者 王景平责任编辑：刘睿阳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2605544680","isCrawlerRequest":true}