几乎占据半壁江山！海尔巴基斯坦市场高端化战略加速升级

COOWOR01-23

当地时间1月8日，海尔巴基斯坦经销商峰会在拉合尔成功举办。会上，海尔冰箱正式推出27款全系彩屏变频新品，包括Vista风冷系列以及全面升级的TM660系列。此举意味着海尔冰箱在巴基斯坦完成了全系彩屏变频化布局，也为其高端化战略升级按下了“加速键”。巴基斯坦是一片充满机遇的家电“蓝海”：这里拥有2.4亿人口，年轻群体占比居高不下。随着经济稳步发展、居民收入持续提升，整体家电消费需求已迎来爆发式增长。...

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Haier's Pakistan market high-end strategy accelerates upgrading","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06690":0.9,"01169":1.5},"content_text":"当地时间1月8日，海尔巴基斯坦经销商峰会在拉合尔成功举办。会上，海尔冰箱正式推出27款全系彩屏变频新品，包括Vista风冷系列以及全面升级的TM660系列。此举意味着海尔冰箱在巴基斯坦完成了全系彩屏变频化布局，也为其高端化战略升级按下了“加速键”。巴基斯坦是一片充满机遇的家电“蓝海”：这里拥有2.4亿人口，年轻群体占比居高不下。随着经济稳步发展、居民收入持续提升，整体家电消费需求已迎来爆发式增长。更值得关注的是，当地城镇中产家庭对高端、智能家电的需求日渐凸显，这恰好为坚持高端化路线的品牌提供了绝佳的深耕土壤。面对这样的市场机遇，海尔没有跟风走“低质低价”的捷径，而是坚定锚定高端化战略，凭借差异化的本土化创新打动当地用户。此次推出的全系彩屏变频新品，正是海尔精准捕捉当地消费升级趋势后，精心搭建的高端产品矩阵。而Vista风冷系列与TM660系列这两款产品，正是海尔高端化战略落地的具体体现。Vista风冷系列采用360°多气流循环系统，确保各分区温度稳定均匀，结合HCS保鲜与T.ABT灭菌科技，有效延长食材储存周期。TM660系列则聚焦巴基斯坦多人口家庭需求实现双重升级：在智能化层面，产品搭载AI主动节能技术，在电费低谷高效蓄冷、高峰时段静音运行，大幅节省电力消耗；在容量方面，容积率提升10%，可轻松满足6-8口之家一周储鲜需求，同时配合Magic Cooling高效制冷技术与HCS保鲜科技，实现冷力均匀覆盖与2倍保鲜时长。高端化战略的持续深耕，已为海尔赢得了巴基斯坦市场的广泛认可与亮眼业绩。数据显示，海尔冰箱已连续8年位居巴基斯坦冰箱市场份额第一。2025年，海尔冰箱在保持高份额的基础上实现38%的同比增长，整体份额达到48%，几乎占据半壁江山，成为当地广受信赖的家电品牌。文章来源：中国日报","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2605530288","isCrawlerRequest":true}