海外观众在追什么？爱奇艺国际版2025年度全球内容热播榜发布，华语内容升温

广州日报新花城01-21

1月20日，记者获悉，《爱奇艺国际版2025全球内容热播榜》正式发布，华语多样化内容正以前所未有的关注度和流行度席卷全球市场。据了解，2025年爱奇艺国际版内容播放量持续强劲增长，同比增长114.5%，华语内容成为驱动这一增长的核心动力。　　年度榜单显示，融合“中医文化”元素的华语都市爱情剧《爱你》登华语剧集榜首；《哪咤之魔童降世》等热血动漫和电影也深受海外用户喜爱；东南亚、北美、东亚等地区则...

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IQiyi International Edition 2025 Global Content Hit List Released, Chinese Content Heats Up","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1.91},"content_text":"1月20日，记者获悉，《爱奇艺国际版2025全球内容热播榜》正式发布，华语多样化内容正以前所未有的关注度和流行度席卷全球市场。据了解，2025年爱奇艺国际版内容播放量持续强劲增长，同比增长114.5%，华语内容成为驱动这一增长的核心动力。　　年度榜单显示，融合“中医文化”元素的华语都市爱情剧《爱你》登华语剧集榜首；《哪咤之魔童降世》等热血动漫和电影也深受海外用户喜爱；东南亚、北美、东亚等地区则呈现出鲜明的观看偏好差异。　　华语剧集全球热度高 “高燃”国漫、电影海外圈粉　　据介绍，剧集是2025年海外用户在爱奇艺国际版上的主流消费选择，其中华语内容尤为突出。年度华语剧集热播榜TOP 10中，爱奇艺自制作品占9成。　　华语剧集的海外热播，关键在于创新题材和东方元素、东方美学的深度结合。现代偶像剧中，《爱你》将“中医文化”这一元素融入现代叙事，引发全球观众共鸣，成为年度播放量最高的华语剧集；现代爱情剧《白色橄榄树》用浪漫情怀包裹着追求和平的主题，登上榜单第七位；讲述治愈成长故事的《双轨》上线20天便强势登上年度榜单第十位。《一笑随歌》《朝雪录》《书卷一梦》等多部作品，凭借独特的东方美学、情感议题与精彩剧情持续在全球多个市场圈粉。　　除剧集之外，动漫和电影两大品类在海外市场表现尤为突出。榜单显示，《哪咤之魔童降世》成为华语电影热播榜首。　　国漫“出海”呈现出鲜明的类型化特征。华语动漫热播榜前十中，东方玄幻题材占据八席；而融合现代元素的作品亦登上榜单，展现了国漫多元题材探索和海外运营成效。　　华语电影方面，经典文化IP改编作品展现出强大的全球号召力。“哪咤”相关题材电影包揽了华语电影热播榜前三名，“神雕侠侣”“西游记”等传统武侠神话IP改编作品同样榜上有名。其中，华语电影榜首的《哪咤之魔童降世》播放量是非华语电影榜首作品的近3倍。　　除华语内容外，非华语剧集、动漫、电影榜单则分别由泰剧、日漫、韩国电影占据榜单TOP 10主力位置，体现了海外用户在爱奇艺国际版上观看亚洲多样化内容的消费趋势。　　海外本土化精耕：区域偏好各异　　在内容上，2025年，东南亚、东亚、北美等地区呈现出鲜明的消费偏好差异。东南亚市场，充分的本地化适配是关键。以泰国为例，当地热播剧集前十名中，有八部为泰语配音的华语剧集。这一现象同样延伸至动漫和微剧领域。　　北美市场则呈现出更加多元的内容消费图谱。美国热播剧集TOP 10由6部华语剧集与4部泰剧共同组成。东亚观众对悬疑探案类故事表现出了更高的消费热情，《朝雪录》等古装探案内容在日韩市场表现优异。中东北非地区观众，则偏爱融合军旅元素的华语内容。　　此外，记者了解到，爱奇艺国际版于1月20日正式上线了每周二更新的全球内容热播榜单，覆盖华语剧集、华语电影、华语动漫和非华语剧集等六大类别。平台方面表示，2026年，爱奇艺国际版将继续深化华语内容主导策略，以优质的华语及更多亚洲内容连接全球多元市场，支持全球内容创意人才。（文章来源：广州日报新花城）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2605483921","isCrawlerRequest":true}