泡泡玛特经典IP再掀热潮，MOLLY二十周年巡展明日启动

大洋网01-23

明日（1月24日），MOLLY二十周年特展香港站正式对公众开放。记者获悉，此次特展将持续至2月10日，由泡泡玛特携手艺术家王信明（Kenny Wong）打造。香港站特展现场据透露，本次展览以2006–2026年为时间轴，首次系统梳理MOLLY从诞生至今的成长轨迹，集中呈现艺术家在创作过程中保留的珍贵资料——包括人设草图、手稿原画、经典公仔原型及背后鲜为人知的创作故事，展现潮玩经典IP MOLLY...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260123173533a6a48c7f&s=b><strong>大洋网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>明日（1月24日），MOLLY二十周年特展香港站正式对公众开放。记者获悉，此次特展将持续至2月10日，由泡泡玛特携手艺术家王信明（Kenny Wong）打造。香港站特展现场据透露，本次展览以2006–2026年为时间轴，首次系统梳理MOLLY从诞生至今的成长轨迹，集中呈现艺术家在创作过程中保留的珍贵资料——包括人设草图、手稿原画、经典公仔原型及背后鲜为人知的创作故事，展现潮玩经典IP MOLLY...</p>\n\n<a 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tomorrow","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PMRTY":1.98,"09992":1.98},"content_text":"明日（1月24日），MOLLY二十周年特展香港站正式对公众开放。记者获悉，此次特展将持续至2月10日，由泡泡玛特携手艺术家王信明（Kenny Wong）打造。香港站特展现场据透露，本次展览以2006–2026年为时间轴，首次系统梳理MOLLY从诞生至今的成长轨迹，集中呈现艺术家在创作过程中保留的珍贵资料——包括人设草图、手稿原画、经典公仔原型及背后鲜为人知的创作故事，展现潮玩经典IP MOLLY跨越二十年的艺术生命力与文化影响力。事实上，泡泡玛特旗下潮玩IP连日来很出圈。记者留意到，其产品的火爆也传导至资本市场。1月15日，泡泡玛特新推出的“PUCKY敲敲系列”毛绒挂件盲盒，因轻拍即可发出清脆木鱼声，被网友戏称为“电子木鱼”，短短数日便席卷社交网络，官网售罄、二手溢价翻倍。有业内人士表示，隐藏款溢价最高达230%。1月22日，泡泡玛特港股快速拉升，涨幅一度超6%，截至收盘上涨5.97%，报206港元/股，市值攀升至2764亿港元。商业分析师小唐告诉记者，“PUCKY敲敲系列”电子木鱼的走红，得益于精准捕捉年轻人情绪需求，产品亮点在于轻拍头部即可发出清脆逼真的木鱼声效，每款还标注“财富+1”“快乐+1”“智慧+1”等吉祥寓意，轻松地将抽象解压需求转化为具象潮玩。广州资深潮玩玩家向记者透露，近日这款单品也成为社交媒体议论的热门。值得注意的是，1月21日，泡泡玛特发布公告称，公司当日以9649万港元回购50万股股份，回购价格为191.1港元至194.9港元。这是公司本周内第二次回购股份，累计回购金额近3.5亿港元。大摩预计，泡泡玛特2025年净利润达126亿元人民币，且在去年末有200亿元的净现金流。有分析师表示，泡泡玛特此次大力度回购有望为股价托底，2025年报及2026年一季度业绩支撑力极强，当前位置具备极高安全边际。华泰证券、信达证券等机构维持“买入”评级。中信建投表示，看好其海外扩张及IP结构多元化前景。数据来源：同花顺截至发稿，泡泡玛特股价报219.2港元，单日涨幅超6%，本周以来涨幅22.73%。文、图/广州日报新花城记者：谭伟婷广州日报新花城编辑：龙嘉丽[ 编辑： gzck 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