广告行业协会败诉：苹果“应用追踪透明度”获法国司法绿灯

IT之家01-21

IT之家 1 月 21 日消息，法国媒体 La Tribune 昨日（1 月 20 日）发布博文，报道称巴黎司法法院作出裁决，驳回了广告行业协会要求暂停苹果“应用追踪透明度”（ATT）功能的请求，这意味着该隐私保护功能将继续在法国实施。IT之家注：ATT 是苹果在 iPhone 上推出的一个“看门人”功能。作为 iOS 系统自 2021 年 4 月起引入的核心功能，ATT 彻底改变了移动广告的生态...

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具有“反竞争性”，限制了第三方应用获取用户数据的能力，却未对苹果自家的应用施加同等限制。而苹果公司坚决予以反驳，强调其服务基于“隐私优先”原则设计。苹果在一份声明中指出，Siri、苹果地图和 iMessage 等自家服务在设计上就无法跨平台关联数据，因此不存在“双重标准”，并称 ATT 赋予了用户拒绝个性化广告的权利，标准甚至高于行业要求。法官认定广告商关于 ATT 损害其业务的指控不足以叫停该系统，从而确立了苹果在用户隐私数据控制权争夺战中的关键法律胜利。苹果公司对此次裁决表示欢迎，并在向法国媒体《La Tribune》发表的声明中明确指出，广告行业的指控“毫无根据”。苹果在声明中强调，ATT 功能不仅受到了广大用户的广泛采用，还赢得了包括法国在内的全球隐私倡导者及数据保护监管机构的高度赞誉。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"policyRegulatory","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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