优惠券交给AI，引发新的“杀熟”担忧

21世纪经济报道01-21

21世纪经济报道记者肖潇报道　　几乎所有公司都在加入AI购物的竞赛：从初级的商品信息展示，到进一步替用户挑选下单。现在，一些平台打算把优惠券的发放权也交到AI手里。　　上周，谷歌发布一套AI购物框架UCP（通用商业协议），其中一项名为直接优惠（direct offers）的功能，引发了AI可能会“看人下菜碟”的讨论。　　按照谷歌的设想，当用户在AI对话中表达购物需求时，AI不仅会展示相关商品链接、...

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