泡泡玛特新联名产品荣登榜首，2个品牌首次进榜

中国玩具和婴童...01-21

数据看趋势近日，中国玩具和婴童用品协会发布《2025年12月电商平台数据分析报告（天猫平台）》（本文仅展示毛绒玩具部分核心内容），本期报告新增各品类“销售额TOP20品牌榜”、“潜力产品”多维度分析，为渠道商提供选品策略参考。01JELLYCAT销售额、销量稳居第一头部品牌效应显著从品牌集中度方面看，12月毛绒布艺玩具销售额TOP5品牌占据品类近一半（48.9%）的份额，其中JELLYCAT以...

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Party：晚安小羊玩偶03泡泡玛特联名单品荣登榜首TOP10畅销单品各有特色从销售额TOP10畅销单品方面看，泡泡玛特与美乐蒂、酷洛米联名毛绒公仔强强联合实现破圈效应，销售额维度统计排名第一，销量维度统计排名第二，成为12月毛绒品类亮点新品；JELLYCAT6款产品进入TOP10榜单；问童子以中国传统文化为代表的马年生肖产品排名第四；STAYREAL以明星效应出圈，上榜2款。▲销售额TOP10畅销单品▲泡泡玛特 X 美乐蒂、酷洛米联名毛绒公仔数据赋能决策，洞察引领增长。本文仅展示毛绒玩具品类部分内容，更多品类、更深度分析的完整版报告，会员单位可凭会员账号登录中国玩协官网（www.wjyt-china.org）会员专区查阅。中国玩协将每月持续发布电商平台数据分析报告、月度出口分析报告，助力企业把握市场机遇，共同推动玩具和婴童用品行业高质量发展。重要提示：①本报告（本文）的分析与结论完全基于ECdataway提供的2025年12月天猫平台数据，分析结果仅供参考。报告（文中）中提到的任何品牌或产品仅供说明之用，并不代表我会对其的认可或推荐。②毛绒布艺玩具潜力单品筛选标准：进入本月销售额TOP100单品+上架时间在6个月内+不含销售额TOP3品牌的产品进行筛选后，且排名前10的单品。③入会咨询和会员账号查询：金钰010-68293610注：文中图片均来源于品牌天猫旗舰店编辑 | 王啸航 审校 | 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