民企纳税百万可买原价飞天，自营店：满足条件即可，茅台销售公司：仅针对原有客户

红星新闻01-17

红星资本局1月17日消息，1月17日，红星资本局咨询多家茅台自营门店了解到，对于民企客户以1499元的价格申购飞天茅台，多地茅台自营门店放宽了要求：前一年纳税额达到100万元以上的民营企业，就可以向公司注册地的茅台自营店申购1499元的53度500ml飞天茅台，成功建档后可购酒，但售酒企业不可申购。　　今日，茅台酒销售公司有关人士告诉红星资本局，自营店正在与原有企业团购客户签订2026年销售合同...

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customers","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600519":1.5},"content_text":"红星资本局1月17日消息，1月17日，红星资本局咨询多家茅台自营门店了解到，对于民企客户以1499元的价格申购飞天茅台，多地茅台自营门店放宽了要求：前一年纳税额达到100万元以上的民营企业，就可以向公司注册地的茅台自营店申购1499元的53度500ml飞天茅台，成功建档后可购酒，但售酒企业不可申购。\n　　今日，茅台酒销售公司有关人士告诉红星资本局，自营店正在与原有企业团购客户签订2026年销售合同，所售产品根据企业团购客户消费需要选定（包含500mI飞天茅台等主力产品）。上述申购目前仅针对原有企业团购客户，未对新增企业客户开放。\n　　当前，茅台在全国共有42家自营门店，红星资本局以有申购意向的企业客户身份咨询发现，不同地区茅台自营店申购条件不同，但对于“未对新增企业客户开放”，咨询过的自营店均未提及；提出申购时，自营门店工作人员仅表示需要提交资料，未询问是否为老客户。\n\n　　宁夏自营店的一位工作人员告诉红星资本局，今年的条件相较往年有所放宽，且申购1499元的飞天茅台不搭售其他产品。该工作人员还表示，相关条件每年都会调整。\n　　深圳自营店的一位工作人员介绍，深圳前两年主要发展上市公司，今年满足“纳税额为100万”和“注册地在本地”两个硬性指标即可。目前，在该自营店购酒仍会有少量搭售，不过搭售产品价格比较便宜，可以协商，视库存量而定。\n　　另据21世纪经济报道，华南某地自营店反馈，只要不是酒类专营企业就可以申请建档；华北某地自营门店则表示，申请企业不能是酒水预包装企业。\n　　红星资本局注意到，1月13日晚，贵州茅台（600519.SH）发布公告称，董事会审议通过《2026年贵州茅台酒市场化运营方案》，该方案从产品体系、运营模式、渠道布局以及价格机制4个方面做了相应调整。\n　　该方案指出，贵州茅台将由“自售+经销”的传统销售模式向“自售+经销+代售+寄售”多维协同的营销体系转变，以更好适配、触达、转化消费需求。构建批发、线下零售、线上零售、餐饮、私域“五大渠道”并行的渠道布局，通过“线上+线下”融合转型，线上管效率、管触达，线下管转化、管服务，形成以消费者为中心的良性渠道生态体系。\n　　红星新闻记者 俞瑶 周怡\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：张恒星","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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