武汉传统百货加速调改，零售市场空置率下降

第一财经01-18

1月18日，华中地区最大的二手奢侈品商店在武商MALL·众圆启幕。这是武商MALL·众圆继转型“奥莱折扣”业态之后的又一次业态调改。近年来，武汉多家商场进行了重大调改升级，涵盖传统百货转型、新业态引入、空间改造等多个维度。戴德梁行武汉公司总经理周星表示，武汉零售业存量项目放弃“大而全”模式，聚焦细分客群+强体验+数字化的差异化调改，不断强化消费供给的创新性与多元性，去年空置率下降至13.9%，顺应...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260118183139a438cf07&s=b><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1月18日，华中地区最大的二手奢侈品商店在武商MALL·众圆启幕。这是武商MALL·众圆继转型“奥莱折扣”业态之后的又一次业态调改。近年来，武汉多家商场进行了重大调改升级，涵盖传统百货转型、新业态引入、空间改造等多个维度。戴德梁行武汉公司总经理周星表示，武汉零售业存量项目放弃“大而全”模式，聚焦细分客群+强体验+数字化的差异化调改，不断强化消费供给的创新性与多元性，去年空置率下降至13.9%，顺应...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260118183139a438cf07&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1303224171.USD","symbol_name":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) 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decreases","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"000501":1.87,"09618":0.9},"content_text":"1月18日，华中地区最大的二手奢侈品商店在武商MALL·众圆启幕。这是武商MALL·众圆继转型“奥莱折扣”业态之后的又一次业态调改。近年来，武汉多家商场进行了重大调改升级，涵盖传统百货转型、新业态引入、空间改造等多个维度。戴德梁行武汉公司总经理周星表示，武汉零售业存量项目放弃“大而全”模式，聚焦细分客群+强体验+数字化的差异化调改，不断强化消费供给的创新性与多元性，去年空置率下降至13.9%，顺应了消费年轻化、个性化的发展趋势。国企首次切入二手奢品赛道第一财经记者现场看到，WS国际名品循环商店营业面积近3000平方米，主营箱包、名表、首饰、鞋服等品类，覆盖爱马仕、香奈儿、路易威登等多个国际名品品牌，涵盖销售、鉴定、养护、直播等多个功能，可实现“30分钟极速鉴定+一站式回收养护”。“每件二手名品都有中测认证中心出具的正品核验证书，商品标签上还标注了商品成色和独立编码。”商店销售人员向记者介绍，店内在售的闲置未使用的路易威登箱包，普遍较新品便宜400～5000元，八九成新的二手自用商品折扣更低至3～5折，购买爱马仕无须配货，也有香奈儿专柜缺货的箱包款式，“开业当天卖出一只12万元的爱马仕箱包，全天销售额25万元”。二手奢侈品市场是中国零售掘金的新蓝海，去年市场规模预计达到384亿元，同比增长48%，显著高于全球约5%的增速，也远高于全国限额以上百货店零售额增幅。武商集团有关负责人表示，武商集团将依托国际名品资源优势，在武商MALL·众圆开辟名品循环自营新赛道，这是国企背景运营二手奢侈品的首创。事实上，切入二手奢侈品商店赛道并非武商MALL·众圆的第一次重大调改。2021年，武商MALL·众圆围绕“MALL+奥莱”，开出武汉首家中心城区的奥特莱斯购物中心；近两年，又进一步调改为“多元零售+文化社交”复合商业形态。但随着周边武汉滨江天街、武昌万象城等新购物中心的开业，武商MALL·众圆在客流量和销售业绩上继续双双承压。戴德梁行报告显示，2021～2025年，武汉核心商圈零售市场年平均新增供应达44.5万平方米，其中航空路商圈新增供应占比超过30%。为应对市场竞争，武商集团位于航空路商圈的武商MALL也进行了大规模调改，调整门店超过100家。主要包括服装品牌大洗牌，关闭多个中高档价格带品牌，同时引入多个奢侈品品牌和中档品牌，并在多个楼层新开以“小吃小喝”为主的餐饮新店。优化商业生态释放消费潜力不只是武商集团，在武汉江汉路步行街商圈，王府井百货历经近一年的招商调整后，6层总面积3.5万平方米的空间变身为华中地区规模领先的潮玩超级卖场，首店、旗舰店、概念店总计超过50家。拥有80多年历史的传统百货江汉路中心百货也进行了颠覆式转型，引入动漫IP、潮玩手办、主题快闪店等新兴元素，开设VR电竞、密室逃脱、剧本杀等社交业态，招引非遗DIY、木艺、调香、银饰、陶艺等50余项手工项目，转型成为商文旅体于一体的“Z世代文化聚场”。武汉新世界百货时尚广场位于江汉路步行街中段核心，2000年开业后经历多次改造均不见明显起色，最近以华中首家二次元主题商业Mall的身份焕新亮相，引入40余家二次元相关品牌，首店比重达90%以上，营收比改造前增长32%。汉街万达广场曾是武汉楚河汉街商圈的人气地标，后因经营调整于2021年正式闭店。被北京华联集团“爆改”成武汉SKP后，累计引入400余个首进武汉的品牌，打造“主体商场+时尚独栋街区”的复合场景，实现了从“传统商业”到“城市生活目的地”的空间创新升级。京东集团投入3500万元改造光谷资本大厦，将3万平方米的空间打造为全场景综合类消费商业体，汇聚200多个一线品牌和超20万种商品，以及电竞娱乐、DIY装机、咖啡烘焙、个护体验、家居家装、全屋定制等主题体验专区，为消费者带来全方位品质生活体验。戴德梁行报告显示，去年，武汉新增优质零售空间约32.8万平方米，推动核心商圈零售市场总存量增至483.9万平方米；全年核心商圈净吸纳量达37.3万平方米，同比上涨33.3%。周星表示，净吸纳量超过了新增供应的体量，说明存量市场运营商在招商调改及空置补位方面表现积极，带动全市零售市场空置率同比下降2个百分点至13.9%。“餐饮业仍是武汉零售市场的拓店主力，占全年核心商圈新店开业数量的41%。随着悦己消费、单身经济与银发经济的兴起，消费者对饮食的追求越发多元化，更能满足即时情绪慰藉的轻消费需求持续增多。”周星进一步说，餐饮市场的结构性变革是城市消费转型升级的缩影。武汉商业市场凭借优质项目的持续落地与存量项目的迭代升级，未来将进一步释放消费潜力，持续优化商业生态，加速构建引领中部、辐射全国的消费高地。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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