雷军：小米现在反小字营销力求每一个事情都准确

中华网01-19

最近雷军开启直播，聊一聊新一代SU7。在讲到续航配置时，小米专门强调Pro 版本CLTC续航里程902km，采用752V碳化硅高压平台，搭载96.3kWh 磷酸铁锂电池。雷军专门回应了为什么将数字精准到个位数，他表示小米现在反小字营销，力求每一个事情都是准确的。雷军提到，行业内很多友商标称的800V，实际上只有600V，这是行业内的惯用做法，但自己做就不行。比如之前雷军曾说1300公里只充一次电，...

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磷酸铁锂电池。雷军专门回应了为什么将数字精准到个位数，他表示小米现在反小字营销，力求每一个事情都是准确的。雷军提到，行业内很多友商标称的800V，实际上只有600V，这是行业内的惯用做法，但自己做就不行。比如之前雷军曾说1300公里只充一次电，实际上当时原话是：小米YU7的标准版充满了电，我们从北京出发到上海，中间只加了一次电，1300公里中间只充了一次电，我特别震撼。结果就被剪辑成了1300公里只充一次电，到处推广到处传播。雷军此次直播中表示，后来发现这种话几个友商都说过，我一说就麻烦了。他强调：“我们要严于律己，愿意接受更高标准的要求。不应该开玩笑，也不应该发牢骚。我觉得我们确实应该反小字营销，让消费者了解每一个准确的细节。所以，这次我就要求，能用大字说明用大字说明，能写完整的写完整，能写准确的写准确，不要讲行业过去怎么说的。”","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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雷军：小米现在反小字营销 力求每一个事情都准确

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雷军：小米现在反小字营销力求每一个事情都准确