专家：国内乘用车零售均价达18.4万元车市转向价值竞争

手机中国01-20

【CNMO科技消息】1月20日，乘联会秘书长崔东树发文指出，随着新能源汽车购置税优惠政策调整于2026年正式落地，叠加"以旧换新"等政策对消费升级的引导，中国车市竞争方向正发生深刻转变。政策激励方向从"普适性补贴"转向"鼓励技术升级与品质消费"，推动中国车市从"价格博弈"迈向"价值竞争"新阶段。崔东树分析，2026年置换更新补贴采用按比例补贴机制，消费者需购买20万元左右车型才能获得全额补贴，这一...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120134748a43fac3b&s=b><strong>手机中国</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>【CNMO科技消息】1月20日，乘联会秘书长崔东树发文指出，随着新能源汽车购置税优惠政策调整于2026年正式落地，叠加\"以旧换新\"等政策对消费升级的引导，中国车市竞争方向正发生深刻转变。政策激励方向从\"普适性补贴\"转向\"鼓励技术升级与品质消费\"，推动中国车市从\"价格博弈\"迈向\"价值竞争\"新阶段。崔东树分析，2026年置换更新补贴采用按比例补贴机制，消费者需购买20万元左右车型才能获得全额补贴，这一...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120134748a43fac3b&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0345775950.USD","symbol_name":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) 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competition","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"600418":1.57,"MIUmain":0.6,"HXXD.SI":0.6,"01810":0.9,"00175":0.9,"000625":1.55},"content_text":"【CNMO科技消息】1月20日，乘联会秘书长崔东树发文指出，随着新能源汽车购置税优惠政策调整于2026年正式落地，叠加\"以旧换新\"等政策对消费升级的引导，中国车市竞争方向正发生深刻转变。政策激励方向从\"普适性补贴\"转向\"鼓励技术升级与品质消费\"，推动中国车市从\"价格博弈\"迈向\"价值竞争\"新阶段。崔东树分析，2026年置换更新补贴采用按比例补贴机制，消费者需购买20万元左右车型才能获得全额补贴，这一政策设计将直接推动消费升级和购车价格提升。市场数据已显现这一趋势：2025年1-12月行业降价车型为177款，较2024年减少42款，预计2026年将进一步减少；与此同时，消费端调研显示，超过三成消费者将下一辆车预算设定在30万元以上。\"市场对单纯'降价'正在脱敏，但对'含金量'越发敏感。\"崔东树表示，2026年车市核心特征可概括为\"'价格战'效力递减，'价值战'成为主航道\"。从市场结构看，国内乘用车零售均价从2019年的15.1万元稳步提升至2023年的18.3万元，2024年维持在18.4万元水平。2025年12月单月均价回升至18.4万元，显示出消费基盘的稳固性。值得注意的是，20-30万元价位车型市场份额从2024年的18%上升至2025年的19%，该区间内沃尔沃XC60、凯迪拉克XT6、小米SU7、问界M7等强调高价值感的车型获得积极市场反响。近期广汽丰田推出的全新旗舰铂智7也引发高度关注。崔东树指出，当前部分传统豪华品牌与新势力品牌销量下滑，并非市场对\"豪华\"需求减弱，而是消费者逐渐摆脱对单一品牌车标或初期科技新鲜感的依赖，转而追求实质性价值体验。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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专家：国内乘用车零售均价达18.4万元 车市转向价值竞争

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专家：国内乘用车零售均价达18.4万元车市转向价值竞争