Etsy接入谷歌UCP协议拓展AI购物体验

DoNews01-17

Etsy宣布与谷歌合作，允许美国用户通过谷歌搜索的AI Mode及Gemini应用直接购买其平台商品，无需跳转至Etsy官网即可完成下单。此次整合基于谷歌推出的Universal Commerce Protocol（通用商业协议），旨在提升Etsy的品牌曝光并为卖家开辟新的流量渠道。Etsy表示，其商品将出现在多种谷歌界面中，在消费者购买意图转化为行动的关键时刻实现触达。Etsy指出，大语言模型正...

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