2025全球手机市场：苹果三连冠，高端创新与新兴市场成增长双引擎

ITBEAR科技资讯01-20

市场研究机构Counterpoint Research最新发布的行业报告显示，2025年全球智能手机市场延续复苏态势，全年出货量同比增长2%，连续第二年实现正增长。这一增长主要得益于高端机型升级换代加速以及新兴市场5G设备普及率提升，反映出行业正从规模扩张转向价值深耕的新阶段。高端市场成为增长核心引擎。消费者对搭载人工智能、折叠屏、卫星通信等创新技术的产品需求旺盛，愿意为卓越性能和优质体验支付溢价...

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fiona9045
01-20
fiona9045
在中国，智能手机的占有率是多少

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\"HCH\" (HKD) ACC","LU1674673691.USD":"HSBC GIF GLOBAL LOWER CARBON EQUITY \"AD\" (USD) INC","LU0210533765.USD":"JPM GLOBAL GROWTH \"A\" (USD) ACC"},"translate_title":"2025 Global Mobile Phone Market: Apple wins three consecutive championships, high-end innovation and emerging markets become dual engines of growth","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1.91},"content_text":"市场研究机构Counterpoint Research最新发布的行业报告显示，2025年全球智能手机市场延续复苏态势，全年出货量同比增长2%，连续第二年实现正增长。这一增长主要得益于高端机型升级换代加速以及新兴市场5G设备普及率提升，反映出行业正从规模扩张转向价值深耕的新阶段。高端市场成为增长核心引擎。消费者对搭载人工智能、折叠屏、卫星通信等创新技术的产品需求旺盛，愿意为卓越性能和优质体验支付溢价。头部厂商通过迭代处理器性能、优化影像系统、延长电池续航等方式持续强化产品竞争力，同时创造远程办公、移动娱乐等新使用场景，有效刺激换机需求。新兴市场则呈现不同特征：印度、东南亚、拉美和非洲等地区首次购机用户与功能机转智能机用户形成双重增量，推动基础款机型销量攀升。5G网络建设加速与资费下调构成另一关键推力。报告指出，新兴市场运营商加快5G基站部署，配合套餐价格下探，使更多消费者能够负担5G服务。智能手机作为移动互联网入口的重要性日益凸显，在线教育、远程协作、社交娱乐等数字化应用场景的普及，进一步强化了设备刚需属性。这种技术普及与需求升级的共振效应，为市场增长注入持久动力。在品牌竞争格局方面，头部厂商维持稳定态势。苹果以20%市场份额连续三年领跑全球，2025年出货量同比增长10%，增速居头部品牌之首。其通过iPhone 17系列强化影像与性能优势，同时借助Mac、iPad、Apple Watch等设备构建的生态协同效应，在中端市场和新兴市场实现突破。三星以19%份额紧随其后，供应链垂直整合能力与区域市场本土化策略构成核心竞争力。中国品牌中，小米以13%份额位居第三，OPPO与vivo并列第五，三家厂商均在渠道下沉、本地化生产等领域持续发力。区域市场策略呈现差异化特征。vivo在印度市场通过\"千城万店\"计划深化渠道渗透，同时推进本地化生产降低物流成本；小米持续投入IoT生态建设，形成设备互联的竞争优势；三星则依托屏幕与半导体技术优势，在高端市场构筑技术壁垒。这些战略选择折射出厂商对市场趋势的精准把握——技术创新与本土化运营的双重能力，将成为决定未来竞争格局的关键因素。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":523489768919224,"gmtCreate":1768846163568,"gmtModify":1768859783707,"author":{"id":"160332966128382","authorId":"160332966128382","name":"fiona9045","avatar":"https://static.laohu8.com/638d830b2824553bac13b0d844a4de8f","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"160332966128382","authorIdStr":"160332966128382"},"htmlText":"在中国，智能手机的占有率是多少","listText":"在中国，智能手机的占有率是多少","text":"在中国，智能手机的占有率是多少","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/523489768919224","repostId":2604372011,"repostType":2,"repost":{"id":"2604372011","kind":"news","pubTimestamp":1768843062,"share":"https://www.laohu8.com/m/news/2604372011?lang=zh_CN&edition=full","pubTime":"2026-01-20 01:17","market":"us","language":"zh","title":"2025全球手机市场：苹果三连冠，高端创新与新兴市场成增长双引擎","url":"https://stock-news.laohu8.com/highlight/detail?id=2604372011","media":"ITBEAR科技资讯","summary":"市场研究机构Counterpoint Research最新发布的行业报告显示，2025年全球智能手机市场延续复苏态势，全年出货量同比增长2%，连续第二年实现正增长。高端市场成为增长核心引擎。苹果以20%市场份额连续三年领跑全球，2025年出货量同比增长10%，增速居头部品牌之首。三星以19%份额紧随其后，供应链垂直整合能力与区域市场本土化策略构成核心竞争力。","content":"<html><body><article><p>市场研究机构Counterpoint Research最新发布的行业报告显示，2025年全球智能手机市场延续复苏态势，全年出货量同比增长2%，连续第二年实现正增长。这一增长主要得益于高端机型升级换代加速以及新兴市场5G设备普及率提升，反映出行业正从规模扩张转向价值深耕的新阶段。</p><p>高端市场成为增长核心引擎。消费者对搭载人工智能、折叠屏、卫星通信等创新技术的产品需求旺盛，愿意为卓越性能和优质体验支付溢价。头部厂商通过迭代处理器性能、优化影像系统、延长电池续航等方式持续强化产品竞争力，同时创造远程办公、移动娱乐等新使用场景，有效刺激换机需求。新兴市场则呈现不同特征：印度、东南亚、拉美和非洲等地区首次购机用户与功能机转智能机用户形成双重增量，推动基础款机型销量攀升。</p><p>5G网络建设加速与资费下调构成另一关键推力。报告指出，新兴市场运营商加快5G基站部署，配合套餐价格下探，使更多消费者能够负担5G服务。智能手机作为移动互联网入口的重要性日益凸显，在线教育、远程协作、社交娱乐等数字化应用场景的普及，进一步强化了设备刚需属性。这种技术普及与需求升级的共振效应，为市场增长注入持久动力。</p><p>在品牌竞争格局方面，头部厂商维持稳定态势。<a href=\"https://laohu8.com/S/AAPL\">苹果</a>以20%市场份额连续三年领跑全球，2025年出货量同比增长10%，增速居头部品牌之首。其通过iPhone 17系列强化影像与性能优势，同时借助Mac、iPad、Apple Watch等设备构建的生态协同效应，在中端市场和新兴市场实现突破。<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>以19%份额紧随其后，供应链垂直整合能力与区域市场本土化策略构成核心竞争力。中国品牌中，<a href=\"https://laohu8.com/S/XIACY\">小米</a>以13%份额位居第三，OPPO与vivo并列第五，三家厂商均在渠道下沉、本地化生产等领域持续发力。</p><p>区域市场策略呈现差异化特征。vivo在印度市场通过\"千城万店\"计划深化渠道渗透，同时推进本地化生产降低物流成本；<a href=\"https://laohu8.com/S/01810\">小米</a>持续投入IoT生态建设，形成设备互联的竞争优势；三星则依托屏幕与半导体<span>技术优势</span>，在高端市场构筑技术壁垒。这些战略选择折射出厂商对市场趋势的精准把握——技术创新与本土化运营的双重能力，将成为决定未来竞争格局的关键因素。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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#eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2025全球手机市场：苹果三连冠，高端创新与新兴市场成增长双引擎\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-20 01:17 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120013216a43dc2c5&s=b><strong>ITBEAR科技资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>市场研究机构Counterpoint Research最新发布的行业报告显示，2025年全球智能手机市场延续复苏态势，全年出货量同比增长2%，连续第二年实现正增长。这一增长主要得益于高端机型升级换代加速以及新兴市场5G设备普及率提升，反映出行业正从规模扩张转向价值深耕的新阶段。高端市场成为增长核心引擎。消费者对搭载人工智能、折叠屏、卫星通信等创新技术的产品需求旺盛，愿意为卓越性能和优质体验支付溢价...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260120013216a43dc2c5&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0316494557.USD":"FRANKLIN GLOBAL FUNDAMENTAL STRATEGIES \"A\" ACC","LU0234570918.USD":"高盛全球核心股票组合Acc Close","SG9999015358.SGD":"United Income Focus Trust Dis SGD-H","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","LU0820561818.USD":"安联收益及增长平衡基金Cl AM DIS","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","LU2286300806.USD":"Allianz Cyber Security AT Acc USD","LU1551013342.USD":"Allianz Income and Growth Cl AMg2 DIS USD","LU0154236417.USD":"BGF US FLEXIBLE EQUITY \"A2\" ACC","BK4571":"数字音乐概念","IE00B7KXQ091.USD":"Janus Henderson 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Research最新发布的行业报告显示，2025年全球智能手机市场延续复苏态势，全年出货量同比增长2%，连续第二年实现正增长。这一增长主要得益于高端机型升级换代加速以及新兴市场5G设备普及率提升，反映出行业正从规模扩张转向价值深耕的新阶段。高端市场成为增长核心引擎。消费者对搭载人工智能、折叠屏、卫星通信等创新技术的产品需求旺盛，愿意为卓越性能和优质体验支付溢价。头部厂商通过迭代处理器性能、优化影像系统、延长电池续航等方式持续强化产品竞争力，同时创造远程办公、移动娱乐等新使用场景，有效刺激换机需求。新兴市场则呈现不同特征：印度、东南亚、拉美和非洲等地区首次购机用户与功能机转智能机用户形成双重增量，推动基础款机型销量攀升。5G网络建设加速与资费下调构成另一关键推力。报告指出，新兴市场运营商加快5G基站部署，配合套餐价格下探，使更多消费者能够负担5G服务。智能手机作为移动互联网入口的重要性日益凸显，在线教育、远程协作、社交娱乐等数字化应用场景的普及，进一步强化了设备刚需属性。这种技术普及与需求升级的共振效应，为市场增长注入持久动力。在品牌竞争格局方面，头部厂商维持稳定态势。苹果以20%市场份额连续三年领跑全球，2025年出货量同比增长10%，增速居头部品牌之首。其通过iPhone 17系列强化影像与性能优势，同时借助Mac、iPad、Apple Watch等设备构建的生态协同效应，在中端市场和新兴市场实现突破。三星以19%份额紧随其后，供应链垂直整合能力与区域市场本土化策略构成核心竞争力。中国品牌中，小米以13%份额位居第三，OPPO与vivo并列第五，三家厂商均在渠道下沉、本地化生产等领域持续发力。区域市场策略呈现差异化特征。vivo在印度市场通过\"千城万店\"计划深化渠道渗透，同时推进本地化生产降低物流成本；小米持续投入IoT生态建设，形成设备互联的竞争优势；三星则依托屏幕与半导体技术优势，在高端市场构筑技术壁垒。这些战略选择折射出厂商对市场趋势的精准把握——技术创新与本土化运营的双重能力，将成为决定未来竞争格局的关键因素。","news_type":1,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1.91}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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