2025，谁笑到最后？这8家车企销量超百万！特斯拉排第十

南方都市报01-20

2025年，谁成为车市大赢家？谁是失意者？通过新出炉的2025年车企销量成绩单不难发现，行业竞争格局又发生了变化。　　自主品牌凭借电动化优势，全面占据市场主导地位并挤压合资车企空间，前两年的“趋势”已经演变成定势。同时，行业竞争的焦点，正从单纯的销量和电动化，转向智能化、全球化及高质量增长。　　车企销量前十中，自主品牌不仅稳占半壁江山，累计销量更是几家合资车企总销量的2.5倍。头部企业阵营中，吉利...

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The sales of these 8 car companies exceed one million! Tesla ranks tenth","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSLI":0.6,"01211":1.86,"BYDDY":1.86,"TSDD":0.6,"TSLZ":0.6,"TSLR":0.6,"TSLG":0.6,"TESL":0.6,"TSLA":1.91,"CRSH":0.6,"TSLT":0.6,"00175":1.88,"TSLS":0.6,"TSL":0.6,"TSLQ":0.6,"TSYY":0.6,"002594":1.86,"TSLW":0.6,"TSLY":0.6,"GELYY":1.88,"TSLP":0.6},"content_text":"2025年，谁成为车市大赢家？谁是失意者？通过新出炉的2025年车企销量成绩单不难发现，行业竞争格局又发生了变化。　　自主品牌凭借电动化优势，全面占据市场主导地位并挤压合资车企空间，前两年的“趋势”已经演变成定势。同时，行业竞争的焦点，正从单纯的销量和电动化，转向智能化、全球化及高质量增长。　　车企销量前十中，自主品牌不仅稳占半壁江山，累计销量更是几家合资车企总销量的2.5倍。头部企业阵营中，吉利实现了47%的高增长，“龙头老大”比亚迪虽然国内零售量出现下滑，但国外增速领跑，去年累计销量依然实现断层式领先。同为造车新势力，特斯拉跌出新能源榜单前三，“流量王”小米首次进入该榜TOP10。数据去年新能源车渗透率稳超50%崔东树：下半年价格战已回归价值战　　据中国汽车流通协会乘用车市场信息联席分会最新销量数据统计，2025年全年累计销量为2374.4万辆，同比增长3.8%。其中，新能源汽车全年销量为1280.9万辆，同比增长17.6%。按车型种类统计，轿车全年销量为1080.9万辆，同比增长3.1%；SUV全年销量为1187.8万辆，同比增长5%；MPV全年销量为105.8万辆，同比下跌2.3%。　　对于去年车市的整体表现，乘联分会秘书长崔东树指出，2025年国内车市零售累计增速从1-2月增长1.2%、3-6月增长15%、7-9月增速徘徊在6%左右到10-11月回落到-5%的偏低状态，呈现4季度高基数的减速特征。在他看来，基本符合年初判断的“前低中高后平”的走势，但四季度走势大幅低于年初判断的“走平”预期。　　崔东树认为，2025年汽车市场价格战持续升级，各家车企之间的市场竞争进入白热化阶段。但到了下半年，新能源汽车领域的价格刺激效应逐渐衰减，消费者对新能源汽车的购买决策从单纯关注低价转向产品力、体验感、全生命周期服务的综合考量。从价格战到价值战，中国汽车行业回归理性竞争。销量榜比亚迪还是老大，吉利增势最猛特斯拉跌出新能源销量榜前三　　车企销量榜单方面，无论是零售销量（国内）、批发销量（加上出口），还是新能源车销量的排名变化，并非简单的名次更迭，而是国内车市竞争格局的真实写照。　　头部自主车企强者恒强。比亚迪、吉利、长安、奇瑞等传统车企，凭借庞大的产销规模、全栈自研和多元技术路线，在销量和市场份额上持续名列前茅。　　销冠比亚迪在国内继续领跑，但在国内新能源车零售销量同比下跌6.3%，市场份额从2024年的34.1%下降至27.2%。之所以该品牌去年继续实现断层式领先，是因为海外市场的强势增长。2025年比亚迪零售销量为 348.5万辆，同比下跌6.3%。不过批发销量达到454.5万辆，同比增长6.9%，去年全年出口销量突破百万，比2024年翻了一倍，出口占比已提升至23%。　　吉利无疑是自主品牌头部阵营增势最猛的一家。尤其是新能源车渗透率达到55%，零售量为168.8万辆，继2024年同比增长94%后，2025年又实现了81.3%，成为新能源零售量车企TOP10里面，除比亚迪以外，唯一达到百万量级的车企。而加上出口的批发销量方面，吉利全年销量突破300万辆， 成功超过奇瑞，跃居第二名。尤其是吉利银河品牌，销量突破百万大关，达到123.6万辆。旗下中国星车型销量为121万辆，已经连续三年年销超百万辆。　　某种意义上，特斯拉则成为了中国品牌强势崛起的背景板。　　前几年比亚迪的崛起，使特斯拉被迫让出国内新能源车销量冠军的宝座，如今特斯拉已经面临多家中国品牌车企深耕新能源后的威胁。这从2023年国内销量仅次于比亚迪，到2024年又被吉利超越，尚能保住三强席位，再到去年跌出前三名，接连落后于长安汽车与上汽通用五菱，排名下滑至第五位，足以说明问题。其实，去年特斯拉与长安、五菱新能源车在国内销量同为60万辆级别，仅靠微弱优势保住前三。随着对手继续发力，他们去年国内销量同比下滑4.8%，名次不断后退也在情理之中。即使加上出口销量，特斯拉也成为TOP10里面全年销量未达百万辆的两家车企之一。　　造车新势力阵营剧烈洗牌，竞争重点从“讲故事”转向“拼效率” 。以零跑汽车为代表，凭借极致的性价比和精准的市场定位，超越蔚小理成为新势力销量领头羊。而部分早期头部新势力面临增长压力，市场竞争进入务实阶段。　　作为汽车行业的“流量王”，小米汽车虽然去年舆情不断，但并不影响米粉们对SU7、YU7的追捧，该品牌月销量已从4万攀升至5万就是佐证。从2024年首款产品上市，在不到两年时间内，小米就以41万辆的成绩挤进了去年新能源车企销量榜前十名。出海同比大增超两成中国汽车出口“量价齐升、结构优化”　　由于众多自主品牌车企保持着出口持续高增长，中国汽车出海不仅是“卖车”，更成为支撑行业规模的关键支柱。　　中汽协统计数据显示，2025年，汽车出口为 709.8万辆，同比增长21.1%。其中乘用车出口603.8万辆，同比增长21.9%。　　崔东树指出，2025年我国汽车出口呈现“量价齐升、结构优化”的核心特征。他认为，国内主要汽车集团出口表现分化明显，头部集团引领作用凸显。其中，比亚迪以105万辆的新能源出口量位居行业首位，在欧洲、日本等高端市场表现亮眼。居次席的上汽集团出口95万辆，出口占比超过60%，实现了燃油车与新能源汽车协同发展，在东盟、南美市场保持领先地位。其他大型车企中，广汽集团新能源车型出口表现较强，重点布局中东、非洲市场。广汽集团产销快报显示，该集团自主品牌海外销量近13万辆，同比增长47%。而吉利汽车凭借极氪、几何等品牌，也在东南亚市场实现突破，出口量较上年翻倍，达到42万辆。（文章来源：南方都市报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2604193056","isCrawlerRequest":true}