泡泡玛特“牵手”荣耀潮玩手机下周一发布

南方都市报01-16

图片来自荣耀手机官方微博1月12日，针对市场流传的“泡泡玛特将发布首款手机”一事，泡泡玛特方面回应表示，公司并无自主研发手机的计划，而是与知名手机品牌进行的IP深度联名合作。同日，南都记者也从荣耀方面获悉，旗下的荣耀500系列将与泡泡玛特核心IP“Molly”达成合作，并将于1月19日正式发布行业首款“潮玩手机”。全链路定制还送周边不卷参数卷情绪价值据悉，此次联名不是品牌Logo叠加，而是双方在...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260116071313a72031de&s=b><strong>南方都市报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>图片来自荣耀手机官方微博1月12日，针对市场流传的“泡泡玛特将发布首款手机”一事，泡泡玛特方面回应表示，公司并无自主研发手机的计划，而是与知名手机品牌进行的IP深度联名合作。同日，南都记者也从荣耀方面获悉，旗下的荣耀500系列将与泡泡玛特核心IP“Molly”达成合作，并将于1月19日正式发布行业首款“潮玩手机”。全链路定制还送周边不卷参数卷情绪价值据悉，此次联名不是品牌Logo叠加，而是双方在...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260116071313a72031de&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0211977185.USD","symbol_name":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" 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Monday","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":1.95,"002024":1.9,"PMRTY":1.95},"content_text":"图片来自荣耀手机官方微博1月12日，针对市场流传的“泡泡玛特将发布首款手机”一事，泡泡玛特方面回应表示，公司并无自主研发手机的计划，而是与知名手机品牌进行的IP深度联名合作。同日，南都记者也从荣耀方面获悉，旗下的荣耀500系列将与泡泡玛特核心IP“Molly”达成合作，并将于1月19日正式发布行业首款“潮玩手机”。全链路定制还送周边不卷参数卷情绪价值据悉，此次联名不是品牌Logo叠加，而是双方在产品定义阶段进行共创，合作机型将基于去年11月发布的荣耀500系列，该系列定位中端，起售价为2699元。荣耀方面透露，此次联名款将从IP设计、外包装、系统主题、开机动画到铃声进行全链路定制，并配备包含Molly限定手办、定制手机壳等周边的礼盒套装。在智能手机行业进入“存量竞争”的当下，单纯的硬件参数堆砌已难以为中端机型带来议价能力。有分析人士向记者指出，荣耀此举意在打破“卷参数”的行业惯性，转而向年轻消费者提供稀缺的“情绪价值”。考虑到泡泡玛特的用户画像中18-35岁女性占比较高，这和荣耀数字系列主打的“颜值”与“人像摄影”受众高度重叠，双方合作具有用户基础。盲盒外的第二曲线联名会否互利共赢对于泡泡玛特而言，此次跨界手机圈则是其商业版图扩张的又一尝试。作为“潮玩第一股”，泡泡玛特最新财务数据显示，2025年第三季度，其整体收入同比增长245%-250%，其中海外市场增速更是高达365%-370%。不过，值得注意的是，在资本市场的亮眼数据背后，泡泡玛特也面临着二手交易市场“冰火两重天”的考验。据观察，近期泡泡玛特部分新品盲盒在二手市场遭遇“破发”，溢价空间较此前压缩，部分热门系列甚至在发售次日即跌破原价。在盲盒玩法的边际效应递减、消费者趋于理性的背景下，泡泡玛特急需寻找盲盒之外的第二增长曲线。此次联名荣耀，是否为双方互利共赢的“破圈”之作，需等待1月19日产品发布后的市场检验。采写:南都记者 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泡泡玛特“牵手”荣耀 潮玩手机下周一发布

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泡泡玛特“牵手”荣耀潮玩手机下周一发布