老铺黄金新春再现“排队潮” 高盛、花旗给予“买入”级别

证券日报01-13

本报讯随着元旦和春节等销售旺季到来，老铺黄金在上海、北京、杭州等多个城市再现“排队潮”。高盛、花旗等大行近日的研报显示，在品牌知名度提升、渠道拓展升级及运营优化等多重因素影响下，元旦期间销量大增，预计春节销售将表现强劲。　　高盛研报提到，在去年10月份的一轮提价后，老铺黄金毛利率水平已恢复至40%以上。花旗预测，2025年老铺黄金净利润增长224%，净利润将达到48亿元，2026年毛利率和净利润都...

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href=http://finance.eastmoney.com/a/202601133617550673.html><strong>证券日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本报讯随着元旦和春节等销售旺季到来，老铺黄金在上海、北京、杭州等多个城市再现“排队潮”。高盛、花旗等大行近日的研报显示，在品牌知名度提升、渠道拓展升级及运营优化等多重因素影响下，元旦期间销量大增，预计春节销售将表现强劲。　　高盛研报提到，在去年10月份的一轮提价后，老铺黄金毛利率水平已恢复至40%以上。花旗预测，2025年老铺黄金净利润增长224%，净利润将达到48亿元，2026年毛利率和净利润都...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202601133617550673.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2462157665.USD","symbol_name":"ALLIANZ GLOBAL INCOME \"A\" (USD) 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level","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"06181":1.5},"content_text":"本报讯随着元旦和春节等销售旺季到来，老铺黄金在上海、北京、杭州等多个城市再现“排队潮”。高盛、花旗等大行近日的研报显示，在品牌知名度提升、渠道拓展升级及运营优化等多重因素影响下，元旦期间销量大增，预计春节销售将表现强劲。　　高盛研报提到，在去年10月份的一轮提价后，老铺黄金毛利率水平已恢复至40%以上。花旗预测，2025年老铺黄金净利润增长224%，净利润将达到48亿元，2026年毛利率和净利润都将持续提升。　　2025年，老铺黄金以持续的现象级销售盛况引发广泛关注。据弗若斯特沙利文调研数据，老铺黄金消费者与路易威登、爱马仕、卡地亚、宝格丽等国际五大奢侈品牌的消费者平均重合率接近八成。老铺黄金提升和满足了消费者更多更高的对于文化、工艺、审美以及产品真实价值的消费需求，开创了全新的价值消费赛道。　　对于近期节日销售情况，花旗预测，即将到来的春节将保持强劲需求势头和同店销售增长。高盛调研显示，老铺黄金元旦期间多个城市出现排长队现象，增长率超过三位数。　　值得注意的是，今年以来老铺黄金新品销售数据持续增长，高盛认为，这对于提升品牌竞争力具有战略重要性。同时，毛利改善、渠道拓展和客群扩大等因素，都将进一步稳固老铺在行业中的领先地位和竞争优势。　　目前，花旗、高盛均给予“买入”级别，目标价分别为1119港元、1088港元。截至1月12日收盘，老铺黄金股价报682.5港元。（文章来源：证券日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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