拼多多拟布局即时零售聚焦生鲜与低价商品

DoNews01-13

近期研报显示，拼多多正筹备进入即时零售领域，已在北上广深等城市搭建市区前置仓，项目有一半概率于一季度上线，最晚不迟于三季度落地。此举标志着其在非餐饮闪送领域的战略延伸，聚焦生鲜供应及具备价格优势的品牌与白牌商品。行业环境变化为拼多多入局提供条件。其一，美团优选已在全国多数地区停止运营，并于2023年12月15日与团好货一同完全关停，拼多多买菜由此赢得社区团购竞争主导权，获得仓储设施、经销商队伍与...

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拼多多拟布局即时零售 聚焦生鲜与低价商品

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拼多多拟布局即时零售聚焦生鲜与低价商品