零研月报：2025年线下渠道表现整体承压零食、饮料健康化趋势显著

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行业近况2025 年1-12 月食品饮料各品类线下渠道销售额表现整体承压，但饮料细分品类中功能饮料、即饮果汁维持高个位数增长；休闲食品中魔芋品类、健康零食增长亮眼；火锅食材呈现量增价稳的趋势。评论酒类：啤酒全年销量有所承压，平均售价保持增长，2025 年1-12 月销售额同比-6.7%。预调酒1-12 月销售额累计同比-9.9%，锐澳市占率保持稳定。饮料：1-12 月软饮料行业销售额在不同细分领域...

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零研月报：2025年线下渠道表现整体承压 零食、饮料健康化趋势显著

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零研月报：2025年线下渠道表现整体承压零食、饮料健康化趋势显著