QuestMobile：银发人群旅游服务APP月活跃用户规模同比有所增长

财经网01-13

1月13日，《QuestMobile2025 银发人群洞察报告》发布。数据显示，全网近三成的用户为银发人群，该群体正从“被动触网”迈向“深度沉浸”的转变，其数字需求也随之变得更加多元。2025年11月，银发人群月活跃用户规模同比提升5.8%，达到3.51亿，同比净增1931万。2025年11月，银发人群月人均使用时长135小时，同比提升11.1%，月人均使用次数为1345次，同比提升6.5%。数据...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2603706155?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-13 00:00","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2603706155","market":"hk","top_or_hot":-1,"title":"QuestMobile：银发人群旅游服务APP月活跃用户规模同比有所增长","media":"财经网","content":"<div>\n<p>1月13日，《QuestMobile2025 银发人群洞察报告》发布。数据显示，全网近三成的用户为银发人群，该群体正从“被动触网”迈向“深度沉浸”的转变，其数字需求也随之变得更加多元。2025年11月，银发人群月活跃用户规模同比提升5.8%，达到3.51亿，同比净增1931万。2025年11月，银发人群月人均使用时长135小时，同比提升11.1%，月人均使用次数为1345次，同比提升6.5%。数据...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113125115a4bd33b8&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>QuestMobile：银发人群旅游服务APP月活跃用户规模同比有所增长</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nQuestMobile：银发人群旅游服务APP月活跃用户规模同比有所增长\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-13 00:00 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113125115a4bd33b8&s=b><strong>财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1月13日，《QuestMobile2025 银发人群洞察报告》发布。数据显示，全网近三成的用户为银发人群，该群体正从“被动触网”迈向“深度沉浸”的转变，其数字需求也随之变得更加多元。2025年11月，银发人群月活跃用户规模同比提升5.8%，达到3.51亿，同比净增1931万。2025年11月，银发人群月人均使用时长135小时，同比提升11.1%，月人均使用次数为1345次，同比提升6.5%。数据...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113125115a4bd33b8&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1115378108.SGD","symbol_name":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113125115a4bd33b8&s=b","article_id":"2603706155","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260113125115a4bd33b8&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2603706155","pubTimestamp":1768233600,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"1月13日，《QuestMobile2025 银发人群洞察报告》发布。2025年11月，银发人群月活跃用户规模同比提升5.8%，达到3.51亿，同比净增1931万。QuestMobile数据显示，匹克、安踏、迪卡侬等运动鞋服品牌备受银发人群的青睐。携程旅行、同程旅行等OTA平台专门针对银发人群设计的产品，为银发人群出游增添便利，满足该群体“悦己消费”的精神需求。数据显示，银发人群旅游服务APP月活跃用户规模TOP10普遍同比有所增长，其中携程旅行、出境易、同程旅行APP分别增长4.2%、26.9%、9.9%。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","BK1604":"节假日概念","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BK1164":"酒店、度假村与豪华游轮","SG9999001051.SGD":"United Asia Fund SGD","BK1516":"腾讯概念","SG9999001093.SGD":"United Greater China Fund A Acc SGD","LU0278937759.USD":"abrdn SICAV I - EMERGING MARKETS SMALLER COMPANIES\"A\" (USD) ACC","09961":"携程集团—S","00780":"同程旅行","BK1615":"港股-互联网","SG9999001226.SGD":"UNITED SUSTAINABLE ASIA TOP 50 \"A\" (SGD) ACC","LU2460026573.USD":"abrdn SICAV I -  CHINA NEXT GENERATION \"A\" (USD) ACC","SGXZ90724238.SGD":"UNITED ASIA \"A\" (SGD) INC"},"translate_title":"QuestMobile: The number of monthly active users of the silver-haired travel service APP increased year-on-year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"00780":0.9,"09961":0.9},"content_text":"1月13日，《QuestMobile2025 银发人群洞察报告》发布。数据显示，全网近三成的用户为银发人群，该群体正从“被动触网”迈向“深度沉浸”的转变，其数字需求也随之变得更加多元。2025年11月，银发人群月活跃用户规模同比提升5.8%，达到3.51亿，同比净增1931万。2025年11月，银发人群月人均使用时长135小时，同比提升11.1%，月人均使用次数为1345次，同比提升6.5%。数据显示，与去年同期相比，银发人群从上午10点到夜间各时段活跃比例均有所提升，其中下午16点活跃比例提升2.4%，其活跃高峰避开典型的“上班族”通勤和工作时段，反映出退休或半退休生活带来的时间自主性。与此同时，银发人群日常使用手机紧跟科技发展步伐，在智能手机消费显著升级，迈向中高端机型。数据显示，2025年11月，银发人群终端价格在3000元以上占比达到46.6%，同比增长9.1%。此外，银发人群在关注运动鞋服时，既重视防滑、缓震、易穿脱等关乎安全与便利的核心功能，也渴望减弱“老年款”的刻板印象；对此，品牌方以“无龄化”设计，在满足实用需求的同时，融入时尚元素，为银发群体提升穿着体验。QuestMobile数据显示，匹克、安踏、迪卡侬等运动鞋服品牌备受银发人群的青睐。出行服务的“适老化”革新已从简单的界面改造，演进为构建“线上精准服务+线下实体触点”的全场景保障生态，促进银发人群线上使用热情。数据显示，高德地图、百度地图、铁路12306、滴滴出行APP月活跃用户规模分别为1.85亿、6567.3万、1466.3万、864.7万，同比增长分别为23.3%、0.7%、27.1%、28.2%。携程旅行、同程旅行等OTA平台专门针对银发人群设计的产品，为银发人群出游增添便利，满足该群体“悦己消费”的精神需求。数据显示，银发人群旅游服务APP月活跃用户规模TOP10普遍同比有所增长，其中携程旅行、出境易、同程旅行APP分别增长4.2%、26.9%、9.9%。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.37.0","shortVersion":"4.37.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2603706155","isCrawlerRequest":true}